Tag: campaign of the week, carbonated beverages, cause-related marketing, Coca-Cola, environmental, green, green issues, incentives, industry news, Merlin, partnership, partnership marketing, partnerships, recycling, reverse vending machines, rewards, shopper, shopper marketing, soft drinks, theme park, vending machines, visitor attractions
Coca-Cola teams up with Merlin for ‘reverse vending machine’ half price ticket programme
Coca-Cola Great Britain has partnered with Merlin Entertainments to offer people half price tickets to some of the UK’s most popular family attractions in exchange for...
Hooch targets 10m consumers with free movie campaign
Flavoured Alcoholic Beverage brand Hooch is set to unveil its biggest ever promotion, which will see the brand giving away a movie with every purchase of a promotional...
Glenfiddich launches new campaign for Experimental Series
Glenfiddich is launching a new campaign to promote Fire & Cane, the fourth and latest release in the Glenfiddich “Experimental Series”. The campaign broke on...
BrewDog declares UK cities ‘Punk States’ with free beer at city centre ‘roadblocks’
Independent craft brewer BrewDog is supporting its flagship beer, Punk IPA, with a series of ‘Punk State’ activations across key UK cities this summer. The...
Symington’s appoint Blue Chip following competitive pitch
Leeds-based convenience food business Symington’s has appointed Manchester based agency Blue Chip Marketing to develop and deliver a fully integrated campaign for its...
The Kraken brought to life with East London 3D mural
The Kraken Black Spiced Rum has partnered with Kinetic, the UK’s leading out-of-home (OOH) agency, to bring the brand’s iconic mythical beast to life on the streets...
Hellmann’s launches Real Food Tour
Hellmann’s is bringing together food entrepreneurs from Britain, Berlin and California to serve up deli sandwiches to UK consumers as part of its Hellmann’s Real...
Brands need to leverage ‘owned media’ in-store
Packaging is a valuable media channel which brands should be using to communicate added-value messaging and promotions, argues Alastair Lockhart of Savvy As retailers...
McDonald’s to offer Rubik’s Cube toys with Happy Meals internationally
McDonald’s has signed a deal with The Smiley Company, master licensee for the Rubik’s Cube, for the iconic 1980s puzzle toy to feature in McDonald’s Happy Meal...
Aperol brings Spritz Sundial Social back to London South Bank
Italian spirits brand Aperol is bringing its Aperol Spritz Sundial Social back to London South Bank, offering Londoners free Aperol Spritz serves when the 20 foot wide...
