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Pringles sets to deliver gifts this Christmas

From October this year, Pringles will launch a ‘Free Present with Every Can’ promotion where customers can redeem a free gift with every 200g can they purchase....

Britax Römer to give customers a free £30 family pass when they buy a car seat

Britax Römer are helping parents enjoy family time by offering its customers a free £30 Britax Römer Mastercard with every i-Size car seat purchased in-store or...

The Conran Shop and Pinterest collaborate to deliver personalised shopping experiences

Design brand, The Conran Shop is collaborating with Pinterest to deliver an innovative, multi-faceted experience for consumers in celebration of London Design Festival...

TENA Extra gives customers the chance to win restaurant gift cards, spa treatments and more

Agency Blue Chip have created an on-pack promotional campaign to reward loyal consumers of the TENA Extra range, by offering the chance to ‘WIN something extra’ with...

Mars offers consumers free cinema tickets in the return of its Sweet Sundays initiative

Mars Wrigley Confectionery UK has announced the return of its Sweet Sundays promotion for the seventh year running. The popular initiative offers consumers free cinema...

Is shopper marketing dead?

Jonathan Simpson, global expert in commercial sales & shopper marketing at OxfordSM, considers whether we still need shopper marketing. (This article originally...

Smarties to become ‘Scaries’ for Halloween

As the nights get longer and Halloween season fast approaches, Nestlé UK is launching ‘Scaries,’ a spooky edition of Smarties, which will be hitting the...

VK targets students with free gift packs and club nights

VK, the popular alcopop brand owned by Global Brands, has launched its latest activity to coincide with Freshers and drive sales in the run up to Christmas. The brand...

Kellogg’s gives retailers the chance to win £10,000

Retailers are in with the chance of winning a £10,000 cash prize and weekly stock prizes with Kellogg’s ‘Snacks of Cash’ competition. This latest retailer...

Train stations are on-track to becoming one of the best places for brand experiences

When it comes to travel retail, train stations are rapidly catching up with airports, high streets, shopping malls and festivals, says Fiona Tindall from Blackjack...