Tag: Britvic, celebrity endorsement, content, content marketing, digital, iris worldwide, Purdey's, shopper, shopper marketing, social media, soft drinks
Purdey’s recruits Idris Elba
Multivitamin energy drink Purdey’s has recruited TV and film star Idris Elba for a new marketing campaign called ‘Thrive On’ which will focus on free short video...
Cadbury pop-up Creme Egg Café
Cadbury has opened the world’s first Cadbury Creme Egg Café in Central London, serving a range of Creme Egg inspired recipes, to highlight the return of the Easter...
Bovril and Colman’s partner ‘Dad’s Army’
Bovril and Colman’s are partnering with the upcoming Dad’s Army film, with new limited edition Bovril packaging and an on-pack promotion offering fans the...
Lay’s US ‘Flavor Swap’
PepsiCo’s Lay’s potato chip brand will be running yet another flavour challenge in the US, starting next month. The new “Flavor Swap” program will see...
Webinar: Shopper Marketing Amplified
Technological advances mean shopper marketing has broken out of the confines of the retail environment and can be found all around us, driving massively increased...
MATRADE partners Masterchef’s Torode
MATRADE, the Malaysian External Trade Development Corporation, has launched a 10 part Malaysian cookery series on UK TV, featuring Masterchef’s popular presenter,...
Jedi shopping at Romanian Carrefour
To celebrate the Romanian cinema release of Star Wars Episode VII “The Force Awakens” before Christmas, French-owned supermarket chain Carrefour Romania put...
McVitie’s cakes run holiday prize promo
United Biscuits is re-launching and extending its range of Sticky Pudding Cakes and is supporting the move with an on-pack promotion offering consumers the chance to win...
Amaze One appoints Data Strategy Director
Amaze One, the CRM agency based in London, Manchester and Bristol, has appointed Paul Kennedy as its new Data Strategy Director. Kennedy, the former Head of Consulting...
Oculto beer connects to Internet of Things
Oculto, a Tequila-flavoured beer from Anheuser-Busch InBev in the US, ran a promotion in November and December 2015 where fans could scan their bottles, get connected to...
