Tag: competition, competitions, gift cards, incentive & motivation, international, IPM, IPM Awards, on-pack, on-pack promotion, prize draw, prize promotion, prize promotions, Promotional merchandise, promotional products, retail, shopper, shopper marketing, SVS
Q&A with Steve Bradbery
Steve Bradbery, Vice President of International Product Solutions at global gift card provider SVS, answers questions on why gift cards should be a key part of any...
Hasbro My Little Pony Friendship Tour
Toy company Hasbro is bringing the world of the popular My Little Pony franchise to life for the first time this spring with a unique roadshow experience across Britain....
Highland Spring ‘Anywhere for Tennis’
Highland Spring is running a £3m ‘Anywhere for Tennis’ campaign, including a TV ad and an on-pack promotion giving consumers the chance to win thousands of tennis...
Samsung Galaxy Studio attracts 330,000
Samsung Electronics UK’s immersive Galaxy Studio space at Westfield London has attracted more than 330,000 visitors since opening on March 11th 2016, the company has...
Shopitize partners Johnston Press
Mobile marketing platform Shopitize has extended its reach to 25 million consumers in the UK, after signing a partnership with publisher Johnston Press. The deal will...
Cadbury and National Trust Egg hunts
Cadbury is again partnering the National Trust and National Trust for Scotland to organise Easter weekend experiences at more than 300 properties around the UK. Cadbury...
Savvy: Easter spend likely to hit £775m
Shoppers expect to see retailers putting on a show over Easter, with in-store egg hunts, recipe ideas, sampling and activities for kids, according to new research from...
Thorntons interactive chocolate factory
British chocolate company Thorntons has launched an interactive chocolate factory to engage consumers during the busy Easter season. The campaign, which uses CGI...
Hungry Joe’s ‘Vote for Your Favourite’
Frozen ready meal brand Hungry Joe’s is inviting consumers to choose the next new product in its “man-sized, seriously satisfying” range. Votes will be counted via...
Visa Europe celebrates Olympic link
Visa is promoting its sponsorship of the Rio Olympics with the “Heart of the Olympian” campaign, alongside a collection of promotions and activations that will...
