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Supermarket loyalty is decreasing, according to the latest research: only 12% of shoppers claim loyalty to just one supermarket brand, with most (70%) shopping across two to three different stores. The number of shoppers loyal to just one supermarket has nearly halved since 2014, when it was 22%. The figures, from a new survey by Valassis Limited, the UK’s largest coupon and voucher services provider, reveal that there is even less loyalty during the festive season, particularly among female shoppers, with just 10% of women stating they would stay loyal to their main regular supermarket.
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Valassis: coupons grow in popularity as store loyalty falls

Dec 12, 2016

Supermarket loyalty is decreasing, according to the latest research from Valassis: only 12% of shoppers claim loyalty to just one supermarket brand, with most (70%)...

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The new Christmas TV ad from Anchor, featuring the ‘Hugglers’ animated brand characters ‘enjoying’ Christmas, has inspired a new on-pack promotion offering consumers the chance to win an annoying plush elephant toy. The TV ad features a baby Huggler being given the toy by granny; mum is then left to endure the resulting aural assault as her child repeatedly triggers the elephant’s trumpeting.
Newsshopper
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Anchor gives away ‘Annoying Elephants’ from TV ad

Nov 28, 2016

The new Christmas TV ad from Anchor, featuring the ‘Hugglers’ animated brand characters ‘enjoying’ Christmas, has inspired a new on-pack promotion offering...

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Bisto has launched ‘Open Door Sunday’, a new initiative to encourage neighbours in Britain to enjoy a good meal together and get to know each other. The initiative is part of Bisto’s Together Project to bring people together, and follows Bisto’s ‘Spare Chair Sunday’ campaign in 2015 which encouraged people to volunteer to invite a lonely older person for Sunday lunch.
Newsshopper
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Bisto launches ‘Open Door Sunday’ campaign

Nov 28, 2016

Bisto has launched ‘Open Door Sunday’, a new initiative to encourage neighbours in Britain to enjoy a good meal together and get to know each other. The initiative...

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Generation Z shoppers (those aged from 15 to 24) are shop-happy and digitally-savvy consumers who are open to being influenced by retailers – but they also have high expectations of them.
Newsshopper
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Retailers dismiss Gen Z shoppers at their peril!

Nov 22, 2016

Generation Z shoppers (those aged from 15 to 24) are shop-happy and digitally-savvy consumers who are open to being influenced by retailers – but they also have high...

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Sony Pictures Home Entertainment is partnering with four high profile brands, Dunkin’ Donuts, minicabit, Northern Rail and South West Trains, to support the release of Ghostbusters on DVD & Blu-ray on November 21st 2016. The partnership campaigns were put together and managed by Sony’s agency, Brand & Deliver.
experientialNews
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Sony Ghostbusters partnerships for retail launch

Nov 18, 2016

Sony Pictures Home Entertainment is partnering with four high profile brands, Dunkin’ Donuts, minicabit, Northern Rail and South West Trains, to support the release of...

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Market leading heartburn and indigestion brand Gaviscon has teamed up with culinary experts Great British Chefs to help consumers embrace the festive season and enjoy some delicious winter dishes.
DigitalNews
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Gaviscon in biggest-ever Xmas campaign

Nov 18, 2016

Market leading heartburn and indigestion brand Gaviscon has teamed up with culinary experts Great British Chefs to help consumers embrace the festive season and enjoy...

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Clipper Teas, the Fairtrade tea brand owned by Wessanen UK, has launched a new on-pack promotion across its range of organic teas to reward existing fans and attract new customers to the brand.
Newsshopper
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Clipper spreads love with value-add promo

Nov 18, 2016

Clipper Teas, the Fairtrade tea brand owned by Wessanen UK, has launched a new on-pack promotion across its range of organic teas to reward existing fans and attract...

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Hasbro is running a shopping centre tour across the UK in the run up to Christmas to showcase the cutting-edge motion technology in its new Bop It! game, giving consumers the chance to try out its 10 new ‘moves’ and share the fun through social media.
experientialNews
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Hasbro Bop It! roadshow

Nov 17, 2016

Hasbro is running a shopping centre tour across the UK in the run up to Christmas to showcase the cutting-edge motion technology in its new Bop It! game, giving...

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Monster Energy is running a UK promotion offering consumers the chance to win a trip to the Winter X Games extreme sports event in Aspen, Colorado, USA, in January 2017. Monster is a sponsor of the Winter X Games and also has a team which will be competing.
Newsshopper
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Monster Energy X Games US snowsports trip

Nov 14, 2016

Monster Energy is running a UK promotion offering consumers the chance to win a trip to the Winter X Games in Aspen, Colorado, USA, in January 2017. The X Games is an...

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Coca-Cola’s iconic Coca-Cola Christmas truck tour kicks off this year on November 17th 2016, with visits planned for 44 stops locations across the UK in the run up to Christmas Day. Plus, for the first time, the truck will also be making appearances on fans’ Twitter feeds – anyone tweeting #HolidaysAreComing will see the Coca-Cola Christmas truck appear in their tweet.
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Coca-Cola Christmas truck tour visits Twitter

Nov 11, 2016

Coca-Cola’s iconic Coca-Cola Christmas truck tour kicks off this year on November 17th 2016, with visits planned for 44 stops locations across the UK in the run up to...

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