Tag: alcohol, beer, Budweiser, celebrity endorsement, Emirates, Emirates FA Cup, event marketing, experiential, Football, partnership, partnership marketing, sampling, shopper, shopper marketing, social media, sponsorship, sports, sports sponsorship
Budweiser gives Plymouth Argyle fans free beer
Budweiser, the Official Beer of The Emirates FA Cup, made good on its promise to recognise the loyalty and commitment of the fans which delivered the biggest upset in...
Graze samples 1 million healthy snacks to Londoners
Healthy food brand Graze is giving out one million samples to raise awareness about its on-the-go snack food range, available at retailers. Brand ambassadors will be...
Iceland frozen fish Facebook competition
UK frozen food store Iceland is launching an interactive Facebook Live campaign devised by independent media agency the7stars and social distribution company Jungle...
Woolworths multi-sensory experience at Aussie Open
Woolworths, the Australian retailer, is taking tennis fans at this year’s Australian Open Tennis Championships on a unique food journey through a multi-sensory brand...
Blackjack Promotions acquires Ireland’s Casey Recruitment
Blackjack Promotions, a leading UK and European provider of brand ambassadors and travel retail and customer service specialists in airports, has acquired Irish company...
Ambrosia promo celebrates 100 years
Dessert brand Ambrosia, is celebrating its 100th anniversary with a year-long on-pack promotion and new packaging launching this month. Giving away over 1000 prizes...
Cadbury Creme Egg ‘Hunting Season’ campaign
Mondelez is backing its latest Cadbury Creme Egg TV ad, the brand’s first new creative campaign in four years, with an on-pack promotion offering one consumer a day...
Quaker Oats offers space-themed holiday trip prizes
Quaker Oats has launched a new on-pack promotion giving shoppers the chance to win space-themed prizes, linking in with the PepsiCo-owned brand’s current TV ad...
Budweiser rewards The Emirates FA Cup underdogs
Budweiser is to reward the fans of the football team which achieves the greatest against-the-odds upset in the Third Round of the FA Cup this weekend with free beer,...
FMCG: How to Make Mobile Contribute to Brand and Sales Goals
Jan 10, 2017
Stuart Sankey of Quotient Europe explores strategies to drive consumer engagement via mobile advertising and promotions With the recent news from eMarketer[1] that...