Tag: alcohol, Institute of Promotional Marketing, IPM, on-pack promotion, prize promotion, shopper, shopper marketing
The Grant’s Whisky ‘Triple Chance’ on-pack promotion is back again for 2021… but this time even bigger!
With everyone desperate for live sport experiences this summer, and with the Euros and Olympics (hopefully) on the horizon, we’re celebrating sport coming home with...
‘Together, we are Great British Summer’ launches – Lucozade Ribena Suntory’s first multi-brand campaign
TracyLocke‘s first campaign with Lucozade Ribena Suntory, ‘Together, we are Great British Summer’, is now live and bringing bold, colourful energy to stores...
Win with Jack is Back! Launching Year 3
Win with Jack is back! For a third year running, Haygarth are proud to share the launch of their integrated shopper campaign in partnership with Jack Daniel’s....
Trebor Brings Back Iconic “Minty Bit Stronger” Jingle To Mark 100th Anniversary
LONDON, 15th April 2021 – Trebor, the Mondelēz International-owned confectionery brand, is bringing back its iconic “minty bit stronger” jingle in a new campaign...
Aunt Bessie’s heroes the Sunday roast in first campaign by ELVIS
LONDON, 26th October 2020 – Aunt Bessie’s is launching a new campaign celebrating the unique way that different people prepare a Sunday roast. The push was developed...
Shopper marketing trends 2020
Darren Keen, CEO International Markets at The Mars Agency, runs through the seven key trends which will shape the shopper marketing landscape over the next 12 months....
Deliveroo revealed limited edition food baubles and ‘yule’ be sorry to miss them
This year Deliveroo are celebrating all that’s good about Christmas: giving and eating, by creating and giving away a range of delicious food-inspired decorations....
Valentine’s Day retail sales set to hit £853m, up 7.8% on 2018
New Valentine’s Day research (across 1,000 UK shoppers) from leading retail and shopper marketing agency, Savvy, has revealed that 38 percent of UK shoppers are...
Kraft Heinz appoints Live & Breathe to lead UK integrated shopper marketing
The Kraft Heinz Company, the world’s 5th largest food and beverage company, has brought in shopper marketing specialist Live & Breathe to run its entire UK...
Kinder Surprise partners with Minions for special edition range
The popular Minions licence has returned to the Kinder Surprise range with seven new toys up for grabs. The special edition eggs will be supported with a £2m marketing...
