Tag: alcohol, competition, competitions, event marketing, experiential, golf, international, Loch Lomond, Loch Lomond Group, off-trade, on-trade, partnership, partnership marketing, partnerships, prize draw, prize draws, prize promotion, prize promotions, retail, Ricoh Women’s British Open, sampling, shopper, shopper marketing, sponsorship, sports, sports sponsorship, The Open, The R&A, whisky
Loch Lomond Whiskies signs partnership with The Open golf championships
Independent Scotch whisky distiller Loch Lomond Group has signed a five-year partnership deal with The Open, golf’s original championship, for its Loch Lomond Whiskies...
Persil celebrates 10th anniversary of ‘Dirt is Good’ with real-time DOOH park push
Persil UK has been encouraging families in London to get outdoors and active to celebrate the 10th anniversary of the launch of the brand’s ‘Dirt is Good’...
On-demand laundry start-up Zipjet in F2F leafleting campaign
Zipjet, the leading on-demand laundry and dry-cleaning service company in the UK and Europe, is running a face-to-face leafleting campaign focused around key London...
Mondelez US gives away one million Oreo chocolate bars
Confectionery company Mondelez has enlisted the help of basketball superstar Shaquille O’Neal to help it celebrate the ‘birthday’ of its OREO brand on March 6th by...
ATOM names Vinney Ashurst as Business Director
Integrated agency ATOM Marketing has recruited Vinney Ashurst to fill the newly-created role of Business Director. Ashurst officially joined Cheshire-based ATOM this...
Stormhoek runs cash prize promo
Wine brand Stormhoek, based in South Africa’s ‘Cape of Storms’, is running a neck collar promotion across Great Britain giving consumers the chance to win £50...
Consumers still like on-pack promotions, but want extra convenience digital brings
On-pack promotions are still an important part of the marketing mix despite the rise of online shopping, with new research finding that most consumers (66%) said...
a2 Milk runs ‘Try Me Free’ campaign
Easy-to-digest milk brand a2 Milk has just run a digitally-powered “Try Me Free” campaign to increase visibility in store at the point of purchase and drive trial....
Cushelle runs ‘Quiltiest’ integrated campaign
Essity, the Swedish health and hygiene group, is backing its new Cushelle Quilted toilet paper variant, launched in January, with an integrated below-the-line campaign...
Price promotions out of favour as £3.7bn in discounts vanish from shops
Tim Eales of IRI looks at the implications of the massive fall in the number of price promotions in retailers Increasing pressure on UK retailers to be more...
