Tag: digital, DX Digital, food, free, free entry, frozen food, marketing to children, marketing to families, marketing to mums, McCain, on-pack, on-pack promotion, on-pack promotions, online, shopper, shopper marketing, ticket deals, two for one deals, Umbrella, Zeal, Zeal Creative
McCain launches ‘Dare to Do It’ free ticket on-pack offer
Apr 03, 2018
McCain has launched an on-pack promotion offering consumers free tickets to participating attractions across Britain. The activities on offer include tree top...
Knorr launches ‘Eat Your Feed’ Instagram-powered menu app
Apr 02, 2018
The UK’s biggest selling stock brand, Knorr, has launched a new online tool, ‘Eat Your Feed’, an app which analyses a user’s Instagram feed and serves up a...
Sylvanian Families unveils world’s smallest fashion show
Mar 31, 2018
EPOCH making toys – the company behind collectible toy brand Sylvanian Families – is launching its new Town range by creating the world’s smallest fashion show,...
Elvis wins pan European Oreo brand activation brief
Mar 31, 2018
Oreo, the world’s biggest-selling cookie brand, has appointed Elvis to lead its next European-wide integrated campaign following a three-way creative pitch. This will...
Pringles pops UGC onto digital posters to push “Take a Bite and Win a Flight”
Mar 31, 2018
Snack brand Pringles has launched a nationwide Digital Out-Of-Home (DOOH) campaign to encourage participation in its Easter on-pack promotion, “Take a Bite and...
Mondelez and National Trust launch 2018 Cadbury Easter Egg Hunt
Mar 29, 2018
Mondelez is again partnering The National Trust and The National Trust of Scotland for a series of Cadbury Easter Egg Hunts at iconic Trust properties. This will be the...
Trebor relaunches ‘Get Minted’ retailer and shopper promotion
Mar 28, 2018
Trebor is rerunning its Get Minted promotion for a second year. The convenience channel exclusive promotion will run from April 1st until June 17th 2018 with the aim of...
Carlsberg launches Live Nation ticket competition
Mar 27, 2018
Carlsberg UK will be giving away a prize bundle including Live Nation and O2 Academy tickets to one lucky winner each week for 12 weeks, as part of its partnership with...
Oreo runs biscuit dispensing bus stop to push Cookie Quest game
Mar 27, 2018
Oreo, the world’s biggest-selling biscuit brand, has launched an innovative Out-Of-Home (OOH) campaign across London to drive purchase and participation in its 2018...
Wickes launches Wickes Trips guaranteed reward scheme
Mar 27, 2018
Trade and consumer DIY store chain Wickes has reintroduced its ‘Buy now, do it later’ campaign, and is backing it with a new initiative, Wickes Trips, which...