Tag: airports, experiential, experiential marketing, immersive activations, leafleting, railway stations, sampling, shopper, shopper marketing, Spaceandpeople, transport, transport hubs, travel, venues
Travel hubs as platforms for brands to engage consumers
May 22, 2018
Travel hubs offer fantastic spaces for a full spectrum of promotional activity ranging from sampling to immersive experiential activations, says Andrew Bodwick of...
IPM COGS Awards 2018 now open for entries!
May 18, 2018
The IPM COGS Awards 2018, the awards and recognition programme for service agencies – the providers of specialist services which are used to build promotional...
Currys PC World ‘Get Your TV for FREE’ promotion
May 14, 2018
Currys PC World is launching a summer football-themed campaign, ‘Get your TV for Free’, which offers customers a one in 20 chance of getting the money they spend on...
Yakult celebrates ‘The Science of You’ with new on-pack promotion
May 14, 2018
Yakult is giving customers the chance to enjoy a range of activities that are rewarding for both body and mind, in a on-pack promotional campaign created to celebrate...
Walkers gets summer sorted with 25% off Virgin Experience Days
May 14, 2018
Walkers, the UK’s leading savoury snacking brand, has launched an on-pack promotion offering shoppers 25% off Virgin Experience Days over the summer period. The...
Budweiser to give away 8m light up cups as part of 2018 FIFA World Cup Campaign
May 11, 2018
Budweiser will be giving away eight million Red Light Cups – noise activated cups which light up as fans celebrate – in more than 50 countries, as part of its...
Maynards Bassetts hits high notes with on-pack music promotion
May 09, 2018
Mondelez International is launching a new on-pack promotion across its Maynards Bassetts candy bag range, offering over 1,000 music-related prizes to consumers....
Kelly’s of Cornwall ‘Grand Flavour Tour’ roadshow
May 09, 2018
Cornwall will be coming to Observation Point on London’s South Bank on Monday 14th May to kick off a UK-wide roadshow for ice-cream company Kelly’s of Cornwall,...
Russian retailer Azbuka Vkusa runs football stars Top Trumps loyalty scheme
May 09, 2018
Upmarket Russian supermarket operator, Azbuka Vkusa, has launched a retailer loyalty scheme offering customers the chance to collect World Football Stars 2018-themed Top...
Have we seen the end of coalition loyalty programmes?
May 13, 2018
There is a growing trend for brands to create their own loyalty programmes, rather than sign up to coalition loyalty schemes, says Belinda Clark of RAPP UK When...