Tag: comment, digital, digital sampling, experiential, opinion, prize draw, prize draws, prize promotion, prize promotions, Ready, sampling, shopper, shopper marketing, social media
Promotions with Star Power!
Paul Parry of Filmology, part of consumer engagement specialists Sodexo Neon, Headline Sponsor of the IPM Awards 2018, explains why marketers can’t afford to miss out...
Vimto repositions brand with ‘I See Vimto In You’ anti-ad campaign
Soft drinks company Nichols plc. has launched a new ‘anti-advertising campaign’ for its Vimto brand, with a budget of £3m covering TV, social media (including a...
Accolade launches ‘The Rules According to Hardys’ cricket-themed campaign
Accolade Wines, the UK’s leading wine company, has announced a £1m investment in a new campaign for Hardys, its No 1 wine brand and the official wine of England...
Nestlé ‘Kids Go Free’ on-pack promotion
Nestlé has partnered with hundreds of venues across the UK and Ireland to encourage families to spend more time together and do something fun, as part of a new ‘Kids...
Lucozade Energy to sample 7 million consumers
Lucozade Energy is delivering its biggest ever sampling activity across the UK this year as part of its wide-reaching Energy Beats Everything campaign. The brand’s...
Big brands get behind 22nd National BBQ Week
Brands including alcohol-free Budweiser Prohibition Brew, Walkers Max Strong, Branston, Primula and Bodean’s have signed on as partners for National BBQ Week, a...
Nestlé offers NOW TV passes as prizes in on-pack promo
Nestlé UK and Ireland has partnered with online streaming service NOW TV to launch a brand new on-pack promotion which will feature on some of its favourite...
Molton Brown launches new fragrance collection with 3D optical illusions
Molton Brown, London-based fragrance experts, is launching its new Vetiver & Grapefruit Collection with a series of eye-catching retail experiences, featuring...
PepsiCo UK launches cross-brand ‘Summer of Football’ campaign
PepsiCo brands are coming together this summer to encourage shoppers to host their own big night in with its range of snacks and beverages and get behind their favourite...
It’s sampling, Jim, but not as we know it
May 31, 2018
Digital sampling may sound like a contradiction – but there can be major advantages to injecting a digital element into the process of getting samples into people’s...