Tag: free, free promotion, magazines, Sense, shopper, shopper marketing, social media, subscription, The Economist
The Economist adds winter flavour to experiential campaign
In a new twist on its #feedingthefuture campaign, The Economist is encouraging Londoners to try free nutritious soup made from vegetables destined for the rubbish bin....
Sense and Hands On London wrap up iconic statues to drive coat donations
Sense London, the experiential marketing agency, and charity Hands On London have come together to wrap up the city’s most exposed residents – its famous statues...
Gender stereotyping puts products before people – and consumers don’t like it!
Brands need to assume a people-first approach and stop using stereotypes in their advertising not just because it’s the ethical thing to do: there’s also a...
innocent Bubbles Canteen gets Londoners ‘sparkling with health’
Soft drinks brand innocent, which is owned by Coca-Cola, is supporting its recently-launched innocent Bubbles range with an experiential roadshow and sampling campaign...
Barefoot Wine & Bubbly BareYourSole campaign
Barefoot Wine & Bubbly will be touring the UK this summer in a branded VW camper van, encouraging consumers to share what is unique about themselves by sharing fun...
Pip & Nut unveils ‘Pipnics’ experiential campaign
A series of ‘Pipnic’ pop-ups has been taking place at high footfall locations across the UK capital during July to promote nut butter brand, Pip & Nut. The...
Rekorderlig cider turns the UK ‘Beautifully Swedish’
Swedish fruit cider brand Rekorderlig will be offering consumers across the UK the chance to immerse themselves in Scandinavian style, drink and culture this summer and...
Cobra ‘Brewed smooth for all food’ campaign partners London Food Month
Molson Coors has launched a campaign designed to celebrate its award-winning beer brand Cobra’s strong connection with food. The ‘Brewed Smooth for All Food’...
Sense’s Economist campaign wins Grand Prix at IPM Awards 2017
LSI Netherlands BV – owner of the Peperami brand – and agencies TLC Marketing and Sense were crowned the big winners at The IPM Awards 2017, taking home the trophies...
Coors Light takes its Ice Cave to Glasgow
Building on its successful brand activations in Sheffield, Birmingham and Dublin last year, beer brand Coors Light has been giving Glaswegians the chance to sample...
