Tag: AG Barr, bottled water, British Athletics, celebrity endorsement, event marketing, industry news, on-pack, on-pack promotion, partnership, partnership marketing, partnerships, sampling, shopper, shopper marketing, social media, soft drinks, sponsorship, sports, sports sponsorship, Strathmore, water
Strathmore adds runner Laura Muir to brand ambassador roster
Strathmore bottled water has signed Team GB athlete and last year’s European Indoor 1500m and 3000m champion, Laura Muir, as one of its brand ambassadors. As the...
L’Occitane supports new flagship store opening with experiential and sampling
‘Natural beauty’ brand L’Occitane celebrated the launch of its new multi-sensorial flagship store on London’s Regent Street last week with a series of PR stunts...
Robinsons runs ‘Cordially Invited’ pop-up for new adult cordial range
Soft drink brand Robinsons is backing the launch of two new ranges designed especially for adults, Fruit Creations and Fruit Cordials, with a pop-up named ‘Cordially...
Budweiser Prohibition sampling helps keep Britons on the wagon
No alcohol beer Budweiser Prohibition has teamed up with Love Island star and personal trainer, Gabby Allen, to unveil a fleet of ‘beer floats’ that will travel the...
Budweiser Prohibition no-alcohol beer in Tesco sampling for Xmas driving safety push
AB InBev, the world’s biggest beer company, has been supporting its new alcohol-free beer, Budweiser Prohibition, with a UK anti-drink drive digital and Out Of Home...
Bacofoil runs pop-up experience at Cake & Bake Show
Bacofoil ran its first experiential pop-up experiential pop-up at November’s Cake & Bake Show, the UK’s biggest baking event, to challenge consumer perceptions...
Kalettes pop-up pushes vegetables in trendy Hoxton
Tozer Seeds has been running a pop-up to promote Kalettes, a natural cross between kale and Brussels sprouts, at Hoxton’s Railway Arch, Geffrye Street, London....
Whole Earth brand creates peanut butter pop-up fondue bar
Whole Earth, the UK’s market-leading peanut butter brand, has created the first-ever peanut butter fondue bar in Shoreditch, London, which will be open to the public...
Coca-Cola 2017 Christmas Truck Tour
Coca-Cola UK has announced that its Coca-Cola Christmas truck tour will kick off for 2017 in Glasgow on November 11th and will visit 42 stops nationwide during the...
It’s hard to ignore the gig economy
Nov 21, 2017
The world of work is changing, and more and more people are taking advantage of the ‘gig economy’. But it’s nothing new for the marketing industry, particularly...