Tag: alcohol-free, barbecue, brand experience, cheese, competition, competitions, condiments, dairy, dairy products, drink, event, event marketing, events, experiential, experiential marketing, food, Grocery Gurus, multi-brand activity, National BBQ Week, partnership, partnership marketing, partnerships, prize draw, prize draws, prize promotion, prize promotions, restaurant, roadshow, roadshows, sampling, savoury snacks, shopper, shopper marketing, social media
Big brands get behind 22nd National BBQ Week
Brands including alcohol-free Budweiser Prohibition Brew, Walkers Max Strong, Branston, Primula and Bodean’s have signed on as partners for National BBQ Week, a...
Molton Brown launches new fragrance collection with 3D optical illusions
Molton Brown, London-based fragrance experts, is launching its new Vetiver & Grapefruit Collection with a series of eye-catching retail experiences, featuring...
Travel hubs as platforms for brands to engage consumers
Travel hubs offer fantastic spaces for a full spectrum of promotional activity ranging from sampling to immersive experiential activations, says Andrew Bodwick of...
IPM COGS Awards 2018 now open for entries!
The IPM COGS Awards 2018, the awards and recognition programme for service agencies – the providers of specialist services which are used to build promotional...
Kelly’s of Cornwall ‘Grand Flavour Tour’ roadshow
Cornwall will be coming to Observation Point on London’s South Bank on Monday 14th May to kick off a UK-wide roadshow for ice-cream company Kelly’s of Cornwall,...
Westons launches jazz promotion as part of £3.5m marketing investment
Westons Cider is ramping up investment behind its exclusively off-trade brand, Henry Westons, with a planned marketing spend of £3.5m over the next three years,...
innocent Super Smoothies show drinkers how to live on the bright side
Drinks brand innocent is using experiential marketing to show consumers how to live on the bright side, by bringing the brand’s latest Super Smoothie ad to life in...
Benefit Cosmetics runs Extreme Brow Bar 65 feet above Thames
Benefit Cosmetics ran an activation at London’s Southbank Centre earlier this week featuring an Extreme Brow Bar – a cosmetics counter experience on a scissor lift...
Quorn extends links with Lawn Tennis Association for another five years
Quorn, the UK’s best-selling meat free brand, has renewed its successful partnership with the Lawn Tennis Association (LTA) for a further five years. The partnership...
How food and drink sampling must adapt to consumer and marketer needs
May 08, 2018
Brands are needing to communicate their brand stories with more authenticity than ever to meet the demands of ever-changing consumer behaviour, says Ceri Gravelle of...