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Lucozade Zero and fashion retailer Missguided has announced a collaboration, ‘Zero To Pay’, which will be brought to life through on-pack promotion and experiential marketing.

Lucozade Zero and Missguided partner for on-pack and experiential

Lucozade Zero and fashion retailer Missguided has announced a collaboration, ‘Zero To Pay’, which will be brought to life through on-pack promotion and experiential...

A new experiential marketing company, VIP (Very Important Pooches), has launched to offer brands a route to target dogs and their owners.

Nation’s dogs get VIP treatment

A new experiential marketing company, VIP (Very Important Pooches), has launched to offer brands a route to target dogs and their owners. VIP will be appearing at more...

Dinner to Dine For; Together is Better, the IPM Award-winning multi-brand experiential roadshow campaign organized by agency Brand Belief, has launched for the fourth year running.

Dinner to Dine For multi-brand roadshow returns

Dinner to Dine For; Together is Better, the IPM Award-winning multi-brand experiential roadshow campaign organized by agency Brand Belief, has launched for the fourth...

Lancashire-based bakery Holland’s Pies is offering businesses, community groups and households across the North West of England the chance to win a ‘canteen kit out’ as it continues to promote its Micro 2 Go slice range.

Holland’s ‘Canteen Kit Out’ Hunger Busters promo

Lancashire-based bakery Holland’s Pies is offering businesses, community groups and households across the North West of England the chance to win a ‘canteen kit...

Budweiser, the Official Beer of The Emirates FA Cup, made good on its promise to recognise the loyalty and commitment of the fans which delivered the biggest upset in the Third Round of the tournament by giving Plymouth Argyle football fans thousands of free beers in recognition of their team’s fear in securing a draw at Liverpool FC’s home ground, Anfield and the fans’ dedication – many of them made a 580 mile round trip to cheer their team on.

Budweiser gives Plymouth Argyle fans free beer

Budweiser, the Official Beer of The Emirates FA Cup, made good on its promise to recognise the loyalty and commitment of the fans which delivered the biggest upset in...

Insurance brand More Than has launched what it claims is the world’s first ever city tour bus for dogs, with every element of the experience designed to appeal to man’s best friend, in London.

More Than runs first London bus tour for dogs

Insurance brand More Than has launched what it claims is the world’s first ever city tour bus for dogs, with every element of the experience designed to appeal to...

Healthy food brand Graze is giving out one million samples to raise awareness about its on-the-go snack food range, sold through retailers in London.

Graze samples 1 million healthy snacks to Londoners

Healthy food brand Graze is giving out one million samples to raise awareness about its on-the-go snack food range, available at retailers. Brand ambassadors will be...

Woolworths, the Australian retailer, is taking tennis fans at this year’s Australian Open Tennis Championships on a unique food journey through a multi-sensory brand experience.

Woolworths multi-sensory experience at Aussie Open

Woolworths, the Australian retailer, is taking tennis fans at this year’s Australian Open Tennis Championships on a unique food journey through a multi-sensory brand...

Australian oat-based breakfast drink Up&Go has signed up as the Official Breakfast Drink Partner of the Simply Health Great Run and Great Swim Series, in a major sponsorship deal which will see the product sampled to all participants in the events.

Up&Go samples at 2017 Simply Health Great Run/Great Swim Series

Australian oat-based breakfast drink Up&Go has signed up as the Official Breakfast Drink Partner of the Simply Health Great Run and Great Swim Series, in a major...

Blackjack Promotions, a leading UK and European provider of brand ambassadors and travel retail and customer service specialists in airports, has acquired Irish company Casey Recruitment, based just outside Dublin.

Blackjack Promotions acquires Ireland’s Casey Recruitment

Blackjack Promotions, a leading UK and European provider of brand ambassadors and travel retail and customer service specialists in airports, has acquired Irish company...