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Lucozade Zero and Missguided partner for on-pack and experiential
Apr 04, 2017
Lucozade Zero and fashion retailer Missguided has announced a collaboration, ‘Zero To Pay’, which will be brought to life through on-pack promotion and experiential...
Nation’s dogs get VIP treatment
Apr 03, 2017
A new experiential marketing company, VIP (Very Important Pooches), has launched to offer brands a route to target dogs and their owners. VIP will be appearing at more...
More Than runs first London bus tour for dogs
Jan 23, 2017
Insurance brand More Than has launched what it claims is the world’s first ever city tour bus for dogs, with every element of the experience designed to appeal to...
Graze samples 1 million healthy snacks to Londoners
Jan 20, 2017
Healthy food brand Graze is giving out one million samples to raise awareness about its on-the-go snack food range, available at retailers. Brand ambassadors will be...
Woolworths multi-sensory experience at Aussie Open
Jan 20, 2017
Woolworths, the Australian retailer, is taking tennis fans at this year’s Australian Open Tennis Championships on a unique food journey through a multi-sensory brand...
Up&Go samples at 2017 Simply Health Great Run/Great Swim Series
Jan 17, 2017
Australian oat-based breakfast drink Up&Go has signed up as the Official Breakfast Drink Partner of the Simply Health Great Run and Great Swim Series, in a major...
Blackjack Promotions acquires Ireland’s Casey Recruitment
Jan 17, 2017
Blackjack Promotions, a leading UK and European provider of brand ambassadors and travel retail and customer service specialists in airports, has acquired Irish company...