Tag: alcohol, Eisberg, event marketing, experiential, low alcohol, non-alcoholic drinks, partnership, partnership marketing, partnerships, sampling, shopper, shopper marketing, sponsorship, sports, sports sponsorship
Eisberg extends Tour of Britain cycling race support
Alcohol-free wine brand Eisberg is continuing to support the Tour of Britain cycling race following the success of last year’s sponsorship, and will again be handing...
Tsingtao sponsors ‘Ping Pong Fight Club’
Chinese beer brand Tsingtao is sponsoring Ping Pong Fight Club, an inter-company ping pong tournament, and has launched a campaign to engage businesses across the UK...
McDonald’s, Cadbury, Capital link with Fusion Festival
McDonald’s and Cadbury have both signed up as brand partners for the fifth Fusion Festival, taking place this year over the weekend of September 2-3 in Liverpool....
Clipper turns up volume with Flavour That Sings experiential
Clipper, the Fairtrade and organic tea brand owned by Wessanen UK, has launched the second phase of its Flavour that Sings campaign with an experiential event focusing...
Maximuscle ‘Make Gains’ at BodyPower Expo
Leading sports nutrition brand Maximuscle saw thousands of fitness fanatics visit its stand at this year’s BodyPower Expo from May 12 14, 2017. The event was the first...
McVitie’s Nibbles creates sharing moments across the UK
McVitie’s has been running a four-week experiential tour focusing on major cities and events, sampling its sharing snack, McVitie’s Digestives Nibbles. The activity...
Train passengers get own on-board pizzeria
The UK’s best-selling thin and crispy frozen pizza brand, Dr. Oetker Ristorante, booked out the First Class carriage on First Great Western’s 15.36 service from...
Nurishment launches #CanDo campaign
Nurishment is launching a new campaign designed to raise awareness of the vitamin-enhanced milk brand among students and young adults. Launching last week with an...
Chicago Town delivers ‘takeaway’ to UK’s remotest village
The UK’s No. 1 frozen pizza brand, Chicago Town, has just given residents of the UK’s most remote community, the Scottish village of Inverie on the Knoydart...
Shopper Marketing is coming home
May 17, 2017
Shopper Marketing decisions don’t just happen in store – brands need to reach the consumer at every moment of the purchase journey, including in their own homes,...