Tag: brand ambassadors, brand experience, comment, drink, education & training, event marketing, experiential, experiential marketing, food, health and safety, Institute of Promotional Marketing, IPM, measurement, retail, Return On Investment, sampling, shopper, shopper marketing, staffing, training
IPM recruits brands and agencies to create a measurement model for experiential marketing
The Institute of Promotional Marketing has launched a major year-long project, the Experiential Marketing Framework, to create an industry-agreed effectiveness model for...
How food and drink sampling must adapt to consumer and marketer needs
May 08, 2018
Brands are needing to communicate their brand stories with more authenticity than ever to meet the demands of ever-changing consumer behaviour, says Ceri Gravelle of...