Tag: alcohol, digital, Internet of Things, IOT, Malibu, neck collar, NFC, on-pack, on-pack promotion, Pernod Ricard, prize draw, prize draws, prize promotion, prize promotions, proximity marketing, retail, shopper marketing
Malibu biggest global NFC campaign
Malibu, the world’s no.1 coconut flavoured rum, has launched Internet of Things enabled bottles into Tesco in the UK on an exclusive basis. Consumers with smartphones...
Bridgestone uses Wickes incentives
Bridgestone Tyres are offering Wickes Trade customers a £30 gift card with every two Bridgestone or Firestone tyres purchased. As part of the promotion, customers will...
Loyalty schemes: what’s the point?
Ben Pask from Rare explores some of the findings of a new survey into retailer loyalty schemes revealed by a consumer new survey Last year it was revealed that the UK...
Cadbury Double Decker cash prize promo
Consumers and C-store operators can both win cash prizes in a new promotion from Cadbury Double Decker, part of the second phase of the chocolate brand’s ‘Obey Your...
Nestlé ‘UK’s most hydrated community’ push
Nestlé Waters is running an exclusive retailer competition to find Britain’s ‘most hydrated community’ this August. The competition is aimed to get retailers to...
Ginsters win EFL tickets and tenners
Food company Ginsters has signed a new three year deal with the English Football League, and is kicking off the relationship with an on-pack promotion offering consumers...
Blackjack enhances full service offering
Blackjack Promotions, which specialises in airport staffing, travel retail and experiential marketing, has appointed Andy DeVito as Account Director to help the agency...
Co-op Unpredictable Summer Menu
Co-op is running a campaign embracing the unpredictability of the British summer and helping customers do the same. The retailer is asking Facebook fans to help...
Growing convenience stores
Maria Sze, Managing Director at whynot! thinkpeople, has some advice for independent retailers on how to survive and prosper I love my local shop. Apart from stocking...
Retaining customers is a priority
Jul 26, 2016
Christian Hausammann of Snipp Interactive looks at how brands invest time and money in customer acquisition but neglect to invest in customer retention. A significant...