Tag: Cadbury, channel marketing, competition, competitions, confectionery, convenience channel, food, Mondelez, on-pack, on-pack promotion, prize, retail, shopper, shopper marketing, Trebor, TV advertising
Trebor runs retailer and consumer cash win promo
Mondelēz International is running a prize promotion for its Trebor mints range targeting the convenience channel, offering the chance for retailers and consumers to win...
Mars UK partners Google Play for Sweet Nights In
Mars Chocolate UK has updated its annual film-related on pack promotion through a partnership with Google Play which sees the confectionery giant offering consumers...
Ballantine’s Hard Fired ‘charred bars’
Ballantine’s Hard Fired whisky variant – matured in charred American oak barrels – has introduced multisensory charred bars to Paris airports to highlight the...
Creo study: PoS ’more influential’ than TV, radio, press
Eight out of 10 marketers rank Point of Sale (POS) as the most influential marketing channel for influencing shopper purchasing decisions, ahead of traditional channels...
Jameson celebrates St Patrick’s Day with Door of Reconciliation
Jameson Irish whiskey is celebrating St. Patrick’s Day 2017 with a campaign centred around the phrase ‘to chance your arm’, in tribute to the brand’s motto Sine...
Gillette ‘Win New Zealand trip to watch Lions’ promo
Shaving brand Gillette is celebrating its partnership with the British & Irish Lions rugby team with a new film featuring international rugby player George North...
Dinner to Dine For multi-brand roadshow returns
Dinner to Dine For; Together is Better, the IPM Award-winning multi-brand experiential roadshow campaign organized by agency Brand Belief, has launched for the fourth...
Gillette runs VR experience in Australia
Procter & Gamble has launched its latest Gillette razor in Australia with an in-store virtual reality (VR) experiential activation at supermarkets and pharmacies...
Quorn major brand re-launch, new shopper agency
Meat-free brand Quorn is putting £10m behind a brand re-launch to boost engagement with shoppers and inspire consumers with recipes and meal ideas to raise...
Fullers launches London Pride Unfiltered
Fuller, Smith & Turner PLC (Fuller’s), the London brewer and premium pub company, has just launched London Pride Unfiltered, which it says is its biggest beer...
