Tag: comment, digital, Entice, Filmology, Fotorama, grocery shopping, iBeacons, Institute of Promotional Marketing, IPM, IPM Awards, loyalty, loyalty programs, NFC, opinion, Promorati, Protravel, proximity marketing, retailer loyalty, scanning, shopper, shopper marketing, Sodexo
Price vs. promotion: how to add value and keep credibility
Price cuts are short term responses which can damage brand values, says Chris Baldwin of Sodexo. Instead, brands should build value with intelligent promotional...
Three key ways innovative packaging can boost a promotion
Apr 12, 2017
New packaging technology is helping promotional marketers create even greater impact on the way people shop, says Chris Baldwin from Sodexo. PROMOTIONAL FEATURE...