Tag: comment, data, data analytics, event marketing, fixed fee, opia, opinion, partnership, partnership marketing, partnerships, promotional risk management, research, risk management, sponsorship, sports, sports sponsorship
Are Winning Moments losing out unfairly?
There’s been a lot of negative comment about the Winning Moments mechanic now being used in many prize promotions. But is the problem with the mechanic, or how...
In promotional marketing, the devil is in the detail
Promotions are complex processes, and to get them right you must impose rigorous control on all elements of the activity, says Neil Barnes of Enable Promotional...
Mando launches ‘smart’ data-driven partnerships agency, Mando-Connect
Fixed-fee company Mando has launched a new partnerships agency, Mando-Connect, which uses a data-fuelled approach to leverage a range of different data-sets to develop...
How to find the right promotional mechanic for your campaign
No matter what new technological invention or innovation in promotion you choose, the challenge of standing out in a crowded marketplace remains, says Chris Baldwin of...
Analytics: linking to major sporting events no longer fantasy football
Jun 13, 2018
Partnerships based on advanced sports analytics can lower costs and open up creative sales promotions opportunities around major sporting events, says Martin Bailey of...