Tag: cars, chewing gum, confectionery, free promotion, on-pack, on-pack promotion, Promotional merchandise, promotional products, retail, shopper, shopper marketing, Wrigley
Gum on the road with Wrigley
Wrigley is giving away an innovative new in-car gum holder with bottles of its Extra and Airwaves chewing gum brands. After identifying in-car consumption as a clear...
The IPM COGS Awards 2016 opens!
The IPM has launched The COGS Awards 2016, the recognition programme for service partners, and is encouraging members and non-members alike from service sectors such as...
Can Fulfilment be Fulfilling?
Julie Selby of Selby Marketing Services explores how clients and fulfilment houses can best work together to build effective and creative promotions As a ‘fulfilment...
Q&A with Steve Bradbery
Steve Bradbery, Vice President of International Product Solutions at global gift card provider SVS, answers questions on why gift cards should be a key part of any...
Marmite ‘Marmighty’ egg cup give-away
Marmite is running an on pack promotion across its 250g jars, offering consumers the chance to receive a free superhero-themed Marmite egg cup with every purchase....
Comparethemarket offers Super Meerkat toys
Comparethemarket.com has linked up with Warner Bros. Pictures to offer limited edition Aleksandr and Sergei toys with the two brand characters as Batman and Superman...
Weetabix links with Cartoon Network
Weetabix is relaunching its successful Weetabuddies campaign with a new year-long partnership with Cartoon Network. Aimed at inspiring a new generation of cereal eaters,...
Confused.com adds two new Herbert toys
Confused.com has added two new free toys, Miss Herbert and Stunt Herbert, to the rewards which customers can claim when they take out selected products through the price...
McCain £1.6m free Roast Trays
Frozen food company McCain is backing the launch of its new McCain Roasts frozen roast potatoes with a shopper marketing campaign in Iceland which aims to give away...
