Tag: brand activation, campaign, experiential, HTC, promotional marketing, virtual reality
HTC invites Doctor Who fans to step into the Doctor’s Tardis with a VR experience
HTC is celebrating the launch of the VIVE Cosmos, its latest premium PC-based Virtual Reality (VR) system, and has teamed up with BBC Studios to offer Doctor Who fans...
Bray Leino helps Freixenet maximise from the Don’t Tell the Bride sponsorship opportunity
Bray Leino, leading marketing and advertising agency, were appointed by Freixenet to help raise their brand awareness and increase sales amongst a target audience of men...
IPM announces thought-leadership and networking event for IPA EffWeeK 2019
The IPM – the trade body which represents creative agencies, brands and service agencies engaged in promotional marketing and brand activation in the UK – has...
New research reveals shoppers are captivated by luxury brands, but let down by the digital experience
A new independent study of 3,000 UK, France and United Arab Emirates (UAE) luxury and lifestyle retail shoppers, commissioned by global ecommerce search, Attraqt...
David Walliams’ World’s Worst Children books make McDonald’s Happy Readers debut
McDonald’s launches its latest Happy Readers campaign as research from the National Literacy Trust reveals that almost a fifth (19%) of children aged 5 to 8 don’t...
Jack Daniel’s to host music experience in Birmingham
Jack Daniel’s has chosen leading marketing agency, Amplify to design, promote, deliver and amplify its latest ‘Jack Daniel’s Presents’ event: a night of...
10 Golden rules of new business pitching
Paul Cope, Managing Director of the IPM, shares his 10 golden rules for how agencies can help get things off on the right foot with their (potential) new client and...
The benefits of using an intermediary to find your next agency
Dario Pagani, Head of Brand at Ingenuity, shares how brands can use an intermediary to find the perfect agency partner that fits their requirements. Turning to social...
TWELVE launched Old Mout cider pineapple & raspberry campaign in Sainsbury’s
Old Mout has launched their new Pineapple & Raspberry flavour with an instore campaign for Sainsbury’s delivered by TWELVE to drive trial. With every purchase...
Hellmann’s launch ‘Real Taste, Less Waste Kitchen’ to highlight London’s food waste crisis
Raising awareness of London’s food waste crisis, the Hellmann’s ‘Real Taste, Less Waste Kitchen’ is set to appear at the British Street Food Awards on...
