Tag: brand activation, campaignoftheweek, experiential, promotional marketing, shopper
Asahi Super Dry launches nationwide tasting experience
Asahi Super Dry, the No1 Japanese Beer in the UK1, is set to launch its first fully-integrated through-the-line ‘Karakuchi Nights’ campaign, the launch of a high...
Deliveroo launches invisible egg range
Deliveroo is making Easter egg hunts a lot harder this year with the launch of a range of invisible eggs. Ahead of Easter on April 12th, Deliveroo is launching a range...
Jägermeister collabs with Deliveroo for ‘Pre with Us’ campaign
Mast-Jägermeister UK is launching its “Pre With Us” campaign for 2020 with a three-month Deliveroo partnership running nationwide April through June. This...
A strategic approach to product trial
Fola Enifeni, Strategist at Shared Experience Agency TRO, discusses how to get the most out of a product trial campaign. Food and drinks brands are increasingly...
Mando partnered with Vodafone to launch Leap Year payday promotion
Mando has worked with Vodafone’s VeryMe team on their Leap Year Payday promotion on 27th February. Vodafone VeryMe Rewards gave customers a chance to win an extra...
Sunsweet create ‘Feel Good with Sunsweet’ campaign offering consumers the chance to win
Blue Chip were tasked with creating a cost-effective and simple campaign that married together the goodness of Sunsweet prune juice, and the ever-growing trend for...
Grazia partners with intu to launch first brand-building event
intu has partnered with Grazia to launch the magazine brand’s first beauty and wellness weekend at intu Trafford Centre later this month. A series of pop-up...
Cadbury Creme Egg brings EATertainment streaming platform to life with retro video shop experience
Cadbury Creme Egg is bringing its recently-launched EATertainment streaming platform into the real world with a retro video shop experience, exclusive to John Lewis...
Lastminute.com London Eye marks 20th birthday with themed pods
The UK’s most popular paid-for attraction, the lastminute.com London Eye, unveiled plans to celebrate its landmark 20th birthday, taking place from Friday 6th –...
Larabar partners with Amazon to launch a yoga pop-up
To celebrate the launch of Lärabar in the UK Sainsbury’s stores nationwide, Lärabar has partnered with Amazon to create a pop-up yoga studio for visitors to...
