Tag: attention scarcity, audiences, brand activation, industry, marketing, news, opinion, promotional marketing
The Attention Economy and your business’ scarcest resource in 2019
Ceri Gravelle, Managing Director at Eventeem, shares how to market to the ‘attention scarcity’. Marketers are facing an ever-increasing scarcity when they...
Cadbury partners with Thierry Henry for return of Match & Win
Cadbury has revealed a new campaign to support the return of its Match & Win promotion, featuring football superstar Thierry Henry. The initiative was developed in...
Appleton Estate Jamaica Rum and Gilles Peterson partner for Jamaican Jazz summer music series
The resurgent UK jazz movement is set to take on a distinctly Jamaican flavour next month with the coming together of one of London’s biggest talents, drummer Moses...
Southpaw launches ghd’s global ‘Pink’ campaign for cancer charities worldwide
ghd and creative agency Southpaw have launched the styling brand’s 15th annual ‘Pink’ campaign, in partnership with cancer charities worldwide. This year’s...
Swizzels launch new ‘Snap your Summer’ campaign
This week sees the launch of a new summer campaign for sweet manufacturers, Swizzels, supporting a range of Swizzels products, including Choos, Squashies, and variety...
Müller invites people to create their own Müller yogurt
Müller is inviting people to create their own Müller yogurt with up to 28,000 possible combinations available, at its first ever pop up shop. As the nation’s...
URBAN eat unveils fresh look and biggest ever launch
URBAN eat is relaunching its popular Food to Go range including new ranges and a new look – offering ‘Food with Attitude’ to consumers and its best ever tasting...
Space drives awareness for new electric performance car brand Polestar
Creative agency, Space, has revealed its collaboration with innovative performance electric car brand, Polestar, on the launch of its latest vehicle, Polestar 2. The...
Gressingham Foods appoints Activation to handle their digital business
Gressingham Foods has appointed Activation to handle their digital business, following a competitive pitch process. From their Red Tractor assured farms in East Anglia,...
Dame Joan Collins calls for mobile customers to ‘ditch and switch’ to Three
Three UK has teamed up with Hollywood icon Dame Joan Collins, calling for mobile customers to ‘ditch and switch’ their phone network, in a playful social media...
