Tag: brand activation, digital, experiential, promotional marketing
Three switches on with Henry Holland 5G-fuelled living room
To celebrate Three’s 5G home broadband switch on, the network is debuting a supercharged 5G ‘living room of the future’ experience, in collaboration with designer...
Benefit Cosmetics and Deliveroo partner for the ‘Cake-Away’ experience
To celebrate the launch of the Boi-ing Cakeless Concealer, Benefit Cosmetics have partnered with Deliveroo to to offer make-up lovers the chance to try the new...
Bacardi rum partners with Ashley Roberts to create dance classes
To celebrate a long summer of music, which has already seen Bacardi team up with Major Lazer and Anitta for a new track called ‘Make It Hot’, the rum brand will be...
Haygarth launches Vodafone #BeUnlimited brand experience
To support the launch of Vodafone’s new unlimited data plans, Haygarth announces the #BeUnlimited experience– an immersive brand experience that invites consumers...
Mentos to ‘sweeten up’ the category with compliments
Mentos is investing £1.6m in its biggest campaign of the year. The new limited edition product aims to bring people together and inject a dose of innovation into the...
Vogue partner with Garnier, Dyson and Laura Mercier for beauty event
For the second year running Vogue House will be opening its doors for Five Days of Vogue Beauty – a programme of experiential and immersive events...
Hendrick’s Gin and Space create Launderette experience
Creative agency, Space, has developed a experiential campaign to bring premium gin Hendrick’s unconventional world to life this summer. The portal is a nod to...
Grey Goose hosts summer cocktail experience in Convent Garden
Grey Goose has popped up in Covent Garden’s East Piazza, inviting consumers to celebrate moments big and small throughout the summer. Delivered and built by agency,...
Pop-up Pokémon center to open in London this October
The Pokémon Company International is excited to announce its plan to open a special pop-up Pokémon Center retail in London this October. Located in Westfield...
The benefits of partnership on-pack promotions
Joanne Schofield, Shopper Group Account Director at Brass Agency, shares how to deliver successful on-pack promotions within a set budget. They say a problem shared...
