Tag: AA, Advertising Association, Brexit, diversity, industry news, Institute of Promotional Marketing, IPM, promotional marketing industry, research
AA ‘Great Advert for Britain’ campaign aims to secure international talent post-Brexit
The Advertising Association is today launching a new report, Advertising Pays: World Class Talent, World Class Advertising, and a campaign aimed at protecting the...
Disappointing promotions damage shopper trust
Shoppers are highly likely to boycott brands which run “promotions that aren’t as good as they sound” according to new research into how much UK consumers trust...
Strategies to cope with shoppers tightening their belts
Economic and political uncertainty is affecting consumer attitudes and choices, says Danielle Pinnington of Shoppercentric 2017 is certainly proving to be a roller...
Sense’s Economist campaign wins Grand Prix at IPM Awards 2017
LSI Netherlands BV – owner of the Peperami brand – and agencies TLC Marketing and Sense were crowned the big winners at The IPM Awards 2017, taking home the trophies...
‘Spice girl’ joins Umbrella as Client Services Director
Promotional risk management consultancy Umbrella has appointed Nicola Christie as its new Client Services Director. Christie joins Umbrella from McCormick, the global...
COGS Awards 2017 opens for entries
The IPM has launched The COGS Awards 2017, the recognition programme for service partners, and is encouraging members and non-members alike from business sectors...
IPM Awards shortlist announced
The shortlist for the IPM Awards 2017 has now been published on the IPM website – click here to view the list. Carey Trevill, Managing Director of the Institute of...
IPM Awards 2017 Gala Dinner tickets selling fast
Tickets are selling fast for the IPM Awards 2017 Gala Dinner on Wednesday, June 7 2017, the biggest event of the promotional marketing industry’s year, where the...
IPA Bellwether: marketers up budgets in 2017
UK marketers have revised their budgets up in the first three months of 2017, with significant growth recorded in internet and main media advertising categories,...
IPM Awards entry closes in three weeks
The entry deadline for the Institute of Promotional Marketing Awards 2017 is in less than three weeks on February 28th – and agencies and brand owners who want to...
