Tag: comment, digital, digital sampling, experiential, opinion, prize draw, prize draws, prize promotion, prize promotions, Ready, sampling, shopper, shopper marketing, social media
Promotions with Star Power!
Paul Parry of Filmology, part of consumer engagement specialists Sodexo Neon, Headline Sponsor of the IPM Awards 2018, explains why marketers can’t afford to miss out...
Accolade launches ‘The Rules According to Hardys’ cricket-themed campaign
Accolade Wines, the UK’s leading wine company, has announced a £1m investment in a new campaign for Hardys, its No 1 wine brand and the official wine of England...
Big brands get behind 22nd National BBQ Week
Brands including alcohol-free Budweiser Prohibition Brew, Walkers Max Strong, Branston, Primula and Bodean’s have signed on as partners for National BBQ Week, a...
Nestlé offers NOW TV passes as prizes in on-pack promo
Nestlé UK and Ireland has partnered with online streaming service NOW TV to launch a brand new on-pack promotion which will feature on some of its favourite...
Molton Brown launches new fragrance collection with 3D optical illusions
Molton Brown, London-based fragrance experts, is launching its new Vetiver & Grapefruit Collection with a series of eye-catching retail experiences, featuring...
PepsiCo UK launches cross-brand ‘Summer of Football’ campaign
PepsiCo brands are coming together this summer to encourage shoppers to host their own big night in with its range of snacks and beverages and get behind their favourite...
Currys PC World ‘Get Your TV for FREE’ promotion
Currys PC World is launching a summer football-themed campaign, ‘Get your TV for Free’, which offers customers a one in 20 chance of getting the money they spend on...
Echo Falls in partnership deal with ITV2’s Love Island
Accolade Wines has announced that its Echo Falls brand will be the drinks partner of what is likely to be the summer’s hottest TV show, Love Island 2018, on ITV2, and...
Budweiser to give away 8m light up cups as part of 2018 FIFA World Cup Campaign
Budweiser will be giving away eight million Red Light Cups – noise activated cups which light up as fans celebrate – in more than 50 countries, as part of its...
It’s sampling, Jim, but not as we know it
May 31, 2018
Digital sampling may sound like a contradiction – but there can be major advantages to injecting a digital element into the process of getting samples into people’s...