Tag: confectionery, on-pack, on-pack promotion, prize promotion, retail, shopper, shopper marketing, sweets
Haribo invites shoppers to ‘hunt the double yolker’ to win a holiday
Haribo has unveiled an Easter-themed campaign, inviting shoppers to ‘Hunt the Double Yolker’ in limited edition bags of Starmix. With premium UK Forest Holidays up...
Naked Noodle and lastminute.com launch new holiday on-pack
Naked Noodle, the leading authentic snack pot brand has joined forces with IPM Members, lastminute.com and Brass agency, to create its biggest ever promotional...
Müller Rice launches unique sound chip campaign
Müller Rice has recently launched its latest shopper marketing campaign with ATOM Marketing. Hitting shelves today, shoppers will be in with the chance of finding...
Mulberry unveils a pop-up smart vending machine for Christmas
Mulberry is kicking off the festive season with the launch of #MulberryLights – a series of illuminating interactive experiences that celebrate how light, colour,...
Why the road less travelled is best for your next travel incentive
Travel can help engage consumers by putting unusual and unexpected incentives at the heart of marketing campaigns, says Amy Nield, Head of Prize at Sodexo The world’s...
Trebor Win Small offers consumers the chance to win £5 to £50 cash prizes
Trebor, the Mondelez-owned mint brand, is offering thousands of UK consumers the chance to win between £5 and £50 in its latest on-pack prize draw, Trebor Win Small....
Kiddylicious creates new mobile game
Baby and toddler food brand Kiddylicious has created a new version of its popular online game, Wafer Wipeout, with new graphics, ingredients and prizes. The Candy...
Coca-Cola backs cinnamon Christmas variant with Capital Jingle Bell Ball prize draw
Coca-Cola European Partners is launching a limited edition Coca-Cola zero sugar Cinnamon flavour for Christmas, and an on-pack prize draw across its entire Coca-Cola...
Air Canada showcases destinations with ‘Poutinerie’ pop-up
Air Canada is running a pop-up restaurant serving gourmet versions of Canada’s national dish, Poutine, inspired by a selection of the airline’s destinations, for the...
The golden rule of successful promotions: know your customer
Oct 18, 2018
Chris Baldwin, Director of Consumer Promotions and Loyalty at Sodexo Engage, details the keys to success when running consumer promotions. There are hundreds of...