Tag: campaign, news, on-pack, partnership marketing, prize promotion, shopper
ZEAL Creative launch Kitkat ‘Make a Break’ promotion for a second year running
For a second year running, Nestlé has partnered with Virgin Holiday for the KitKat ‘Make a Break For It’ on-pack promotion, delivered by award-winning...
John Cooper Clarke inspires the nation to write love limericks this Valentine Day
This Valentine’s Day, the Kraken Black Spiced Rum has partnered with John Cooper Clarke to launch the ‘most beastly’ poetry competition. To kick-start...
Cadbury teams up with Panini for ‘Find the Shiny, Win a Legend’ promotion
Cadbury has launched a campaign to support the third year of its ‘Find the Shiny, Win a Legend’ Premier League promotion, which sees it teaming up with Panini. The...
OREO sparks playful connections with first fashion collection
The world’s favourite cookie, has revealed its first ever fashion collection, created in collaboration with three European influencers. The initiative was developed in...
The Unsung Heroes of Prize Promotions
Meghan Williams, Prize Fulfillment Executive at the Black Tomato Agency discusses how crucial fulfilment is to the overall success of a Prize Promotion Campaign We pride...
The extraordinary benefit of delivering a positive prize experience
Sophie Chambers, Director at Cloud Nine Incentives, explains how a positive prize winning experience can ensure consumers brand loyalty and positive brand reputation. ...
Swizzels launch new ‘Snap your Summer’ campaign
This week sees the launch of a new summer campaign for sweet manufacturers, Swizzels, supporting a range of Swizzels products, including Choos, Squashies, and variety...
Alpen offers the chance to ‘Reach Your Peak’ with new campaign
Alpen, the £60 million brand, has hidden 20 golden tickets in selected packs for the launch of its new ‘Reach Your Peak’ marketing campaign – inspired by...
Rankin Selection offers Irish trips in latest on-pack promotion
Rankin Selection Bread, the best-selling Irish bread range in UK, continues to build on their established link with Tourism Ireland by giving GB consumers the chance to...
Trust and transparency in the Prize Promotion industry
Tom Stagg, Sales Manager at Worldwide Special Risks – headline sponsor of IPM CONNECT 2019, shares the importance of ‘trust and transparency’ in the...
