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The Unsung Heroes of Prize Promotions

Meghan Williams, Prize Fulfillment Executive at the Black Tomato Agency discusses how crucial fulfilment is to the overall success of a Prize Promotion Campaign We pride...

The extraordinary benefit of delivering a positive prize experience

Sophie Chambers, Director at Cloud Nine Incentives, explains how a positive prize winning experience can ensure consumers brand loyalty and positive brand reputation. ...

Swizzels launch new ‘Snap your Summer’ campaign

This week sees the launch of a new summer campaign for sweet manufacturers, Swizzels, supporting a range of Swizzels products, including Choos, Squashies, and variety...

Alpen offers the chance to ‘Reach Your Peak’ with new campaign

Alpen, the £60 million brand, has hidden 20 golden tickets in selected packs for the launch of its new ‘Reach Your Peak’ marketing campaign – inspired by...

Rankin Selection offers Irish trips in latest on-pack promotion

Rankin Selection Bread, the best-selling Irish bread range in UK, continues to build on their established link with Tourism Ireland by giving GB consumers the chance to...

Trust and transparency in the Prize Promotion industry

Tom Stagg, Sales Manager at Worldwide Special Risks – headline sponsor of IPM CONNECT 2019, shares the importance of ‘trust and transparency’ in the...

Irn-Bru set to launch Bru-Nanza on-pack promotion

Barr Soft Drinks will drive retailer sales this summer with a on-pack promotion for its Irn-Bru brand, giving consumers the opportunity to win thousands of exciting...

Jet2holidays Partners Up with Love Island

Following the incredible success of last year, Jet2holidays is once again brand partner of Love Island. With fifth series of Love Island having started this week and...

Tennent’s offer ‘Key to the Brewery’ in latest on-pack promotion

Tennent’s Lager has revealed a new on-pack promotion which gives fans of Scotland’s favourite pint the chance to win a key to the Wellpark Brewery and a party in...

Nestlé teams up with NOW TV to give away entertainment passes every hour

Nestlé UK and Ireland has partnered with online streaming service NOW TV for an on-pack promotion featuring on some of the nation’s favourite confectionery brands....