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Lambrini has partnered with online retailer Very.co.uk for an on-pack offer targeting the 21-34 year old female demographic.

Lambrini launches Very.co.uk on-pack offer

Lambrini has partnered with online retailer Very.co.uk for an on-pack offer targeting the 21-34 year old female demographic. The promotion aligns the Lambrini brand with...

BoConcept, VisitDenmark prize promo

Danish furniture retailer BoConcept has teamed up with VisitDenmark to offer UK consumers the chance to win a five day holiday for two to Denmark, staying in the...

Nick Deyong, Founder and CEO at The NDL Group, explains how to make the most of your prize promotion strategy. We’re lucky to work across a range of industries, either directly with brand and media owners, or as part of the wider agency support team. The biggest challenge is usually to ensure there’s a really clear commercial objective. What do you want this promotion to achieve for your brand? Boost sales? Drive engagement? Captivating a target audience can be tough if the promotion is trying to cover off multiple goals. SPONSORED FEATURE

Leveraging the magic of prizes

Nick Deyong, Founder and CEO at The NDL Group, explains how to make the most of your prize promotion strategy. PROMOTIONAL FEATURE With clients often seeking to fulfil...

UK pub and restaurant chain Mitchells & Butlers is delivering an interactive mobile game experience to attract visitors during the Euro 2016 tournament.

Mitchells & Butlers mobile gamification

UK pub and restaurant chain Mitchells & Butlers is delivering an interactive mobile experience incorporating gameplay to attract new visitors during the Euro 2016...

SHS Drinks' WKD Blush RTD alcoholic beverage is partnering Made in Chelsea's Binky Felstead for a 10-week digital/social media campaign.

WKD Blush partners Binky Felstead

SHS Drinks has launched a new partnership marketing campaign for its WKD Blush Ready-To-Drink alcoholic beverage, featuring a 10-week digital and social media campaign...

Kia, principal sponsor of Surrey County Cricket Club, has launched a 1970s inspired instructional video to promote the Kia Catch competition.

Kia catches 1970s vibe in promo video

Kia, principal sponsor of Surrey County Cricket Club, has launched a 1970s inspired instructional video featuring Surrey star Jade Dernbach to promote the club’s Kia...

Euro 2016 sponsor Kia and The Telegraph link up for a Euro 2016 campaign driving association between Kia and football and showcasing the new Kia Sportage.

Telegraph links with Kia for Euro 2016

Euro 2016 sponsor Kia and The Telegraph have linked up for a consumer-facing campaign designed to create buzz in the build-up to and then throughout the tournament,...

Mondelez is partnering ParalympicsGB with an instant-win promotion on its Cadbury Mini Eggs offering 10 five night family trips to Rio.

Cadbury ‘Wini Eggs’ for ParalympicsGB

Mondelez is partnering ParalympicsGB with an instant-win promotion on its Cadbury Mini Eggs offering 10 five night family trips to Rio. Consumers who buy a special 90g...

Sports social app Sportlobster is giving fans the chance to win €1m this summer with its €1 million Euros Predictor competition, which challenges consumers to predict the exact outcome of Euro 2016.

Sportlobster €1m competition

Sports social app Sportlobster is giving fans the chance to win €1m this summer with its €1 million Euros Predictor competition, which challenges consumers to...

Molson Coors, one of the UK’s biggest brewers, has revealed its promotional plans for Carling in the lead up to 2016’s ‘summer of football’.

Carling celebrates 2016 football summer

Molson Coors, one of the UK’s biggest brewers, has revealed Carling’s promotional plans in the lead up to 2016’s ‘summer of football’, centred around the Euro...