Tag: competition, competitions, content, content marketing, digit, Facebook, food, food waste, frozen food, Iceland Foods UK, interactive promotion, Jungle Creations, prize draw, prize draws, prize promotion, retail, shopper, shopper marketing, social media, the7stars, viral video
Iceland frozen fish Facebook competition
UK frozen food store Iceland is launching an interactive Facebook Live campaign devised by independent media agency the7stars and social distribution company Jungle...
Ambrosia promo celebrates 100 years
Dessert brand Ambrosia, is celebrating its 100th anniversary with a year-long on-pack promotion and new packaging launching this month. Giving away over 1000 prizes...
Cadbury Creme Egg ‘Hunting Season’ campaign
Mondelez is backing its latest Cadbury Creme Egg TV ad, the brand’s first new creative campaign in four years, with an on-pack promotion offering one consumer a day...
Quaker Oats offers space-themed holiday trip prizes
Quaker Oats has launched a new on-pack promotion giving shoppers the chance to win space-themed prizes, linking in with the PepsiCo-owned brand’s current TV ad...
Promotional travel expert Inspire opens Brazil office
Promotional and loyalty travel specialists Inspire has opened an office in Brazil following demand for travel-related sales promotions in South and Central America. The...
Anchor gives away ‘Annoying Elephants’ from TV ad
The new Christmas TV ad from Anchor, featuring the ‘Hugglers’ animated brand characters ‘enjoying’ Christmas, has inspired a new on-pack promotion offering...
Dr. Oetker launches ‘Baking Only’ social platform
Baking category leader, Dr. Oetker, has launched We Bake, which it claims is the first baking-only social media platform for UK consumers. We Bake, which launched at...
Sony Ghostbusters partnerships for retail launch
Sony Pictures Home Entertainment is partnering with four high profile brands, Dunkin’ Donuts, minicabit, Northern Rail and South West Trains, to support the release of...
Clipper spreads love with value-add promo
Clipper Teas, the Fairtrade tea brand owned by Wessanen UK, has launched a new on-pack promotion across its range of organic teas to reward existing fans and attract...
Price vs. promotion: how to add value and keep credibility
Dec 14, 2016
Price cuts are short term responses which can damage brand values, says Chris Baldwin of Sodexo. Instead, brands should build value with intelligent promotional...