Tag: company news, competition, competitions, holiday prize, industry news, Institute of Promotional Marketing, IPM, on-pack promotion, prize draw, prize draws, prize promotion, prize promotions
New prize promotion agency Prizeology launches
Prizeology, a new prize promotions service agency, has been launched by Sarah Burns, former Director of prize agency Spark and Fuse and current Board Director of the...
Jack Daniel’s Tennessee Honey launches UK off-trade campaign
Jack Daniel’s Tennessee Honey, from Bacardi Brown-Forman Brands, is launching an off-trade engagement campaign in over 200 grocery, cash and carry and managed...
William Grant & Sons UK runs trade and shopper promotions
William Grant & Sons UK is running two separate promotions, one targeting convenience retailers and the other shoppers. The ‘Get your sales on the move’ trade...
Britvic J2O ‘Merry Quizmas’ competition
J₂O, the UK’s No1 juice drink brand, is giving shoppers the chance to win prizes this Christmas with a multisensorial, fun and engaging festive quiz to challenge...
Boost runs new on-pack prize promotion, Release the Boost
Energy drinks brand Boost Drinks has launched a new on-pack campaign, Release the Boost, which offers consumers the chance to win a range of prizes. The competition...
DFDS Seaways promotes Amsterdam mini cruises with clog tour
DFDS Seaways is promoting its Newcastle-Amsterdam mini-cruise breaks this Autumn with Dutch-themed experiential activity and the chance to win a mini-cruise. The...
BIC partners with Mumsnet to launch nation-wide OOH campaign designed by schoolchildren
BIC, the world-renowned stationery manufacturer, has partnered with social networking platform Mumsnet to launch its latest Out-of-Home campaign for BIC KIDS, which has...
Lucozade Zero and Missguided ‘#Zero To Pay’ returns
Lucozade Zero has been rerunning its highly successful ‘Zero to Pay’ partnership with Missguided.co.uk, which first appeared in spring this year. The latest version...
easyJet and Dutch tourist board create sprinkles pop-up ‘Café van der Sprinkles’
Low-cost airline easyJet has partnered with the Netherland Board of Tourism and Conventions to promote its flights to the Netherlands via a pop-up, ‘Café van der...
How to find the right promotional mechanic for your campaign
Sep 05, 2017
No matter what new technological invention or innovation in promotion you choose, the challenge of standing out in a crowded marketplace remains, says Chris Baldwin of...