Tag: airlines, digital, digital experiential, experiential, hashtags, holiday prize, holidays, international, leisure, prize draw, prize draws, prize promotion, prize promotions, railway stations, skiing, Space, SWISS, transport hubs, winter sports
Swiss International Air Lines brings snow on demand to King’s Cross station
Specialist ski airline Swiss International Air Lines (SWISS) ran a one-day experiential campaign at King’s Cross station last week, bringing a powder day to London...
Creating award-winning campaigns needs brave clients
Great marketing campaigns don’t happen without clients willing to risk going out on a limb, says Andrew Rae of The Black Tomato Agency My cousin and I share a long...
Pringles runs European flights on-pack promo
Kelloggs-owned savoury snack brand Pringles is running a promotion offering consumers the chance to win £300 in free flights to European destinations every hour, by...
In promotional marketing, the devil is in the detail
Promotions are complex processes, and to get them right you must impose rigorous control on all elements of the activity, says Neil Barnes of Enable Promotional...
Cadbury partners Sony for Peter Rabbit film release
Cadbury is partnering the new live action/CGI movie, Peter Rabbit – launching in the UK on March 16th – for an on-pack promotion which will offer five families the...
Cadbury give fans the chance to win a day with a Premier League ‘Legend’
Cadbury’s second phase of its partnership with the Premier League kicks off this month with a ‘Win a Legend’ promotion targeting consumers across the country....
Cadbury Fingers Premier League ‘goalie’ on-pack promotion
Cadbury’s Premier League football partnership is moving into biscuits with the launch this month (January 2018) of an on-pack promotion for Cadbury Fingers – Finders...
Quaker Oats offers £10,000 prizes for inspirational porridge creations
Quaker Oats is running an on-pack promotion offering 10 consumers the chance to win £10,000 (or €10,000 in the Republic of Ireland) by submitting photos of their...
Cadbury runs £1,000 hunt for white Creme Eggs
Mondelez has launched an on-pack promotion to support the launch of its latest “hunting” season TV ads for Cadbury Creme Eggs, as part of a £4m marketing...
Top tips for running compliant promotions on social media
Jan 30, 2018
Sarah Burns of Prizeology has some words of wisdom on how to run prize promotions campaigns on social media that comply with UK law and the CAP Code I love social media....