Tag: Advertising Standards Authority, ASA, competition, competitions, compliance, Facebook, influencer marketing, influencers, Instagram, law, Pinterest, prize, prize draw, prize draws, prize promotion, prize promotions, Prizeology, research, self-regulation, self-regulatory system, Snapchat, social media, Twitter
UK public wants rules on social influencers tightened up
Regulations governing how social media influencers advertise products online are confusing and unclear, with the UK public overwhelmingly believing the system should be...
PayAsUGym launches brand partnership program
PayAsUGym, the UK’s largest virtual gym chain, has appointed partnership marketing experts LIME Communications to manage its brand partnership program during 2018,...
Hooch sponsors Leicester Comedy Festival
Drinks brand Hooch is exclusively sponsoring Leicester Comedy Festival, which celebrates its 25th anniversary this year and which expects to attract 120,000 people to...
Batchelors Peas backs Betfred Super League link with Canada trip promo
The UK’s best-selling canned peas brand, Batchelors Peas, has partnered with Betfred Super League rugby for the third year running. The Betfred Super League is the...
Marriott Rewards leverages Super Bowl LII with 3,000,000 points giveaway
The Marriott Rewards loyalty programme ran a 3,000,000 points giveaway in the UK at the end of January, to demonstrate that it offers much more in addition to hotel...
Swiss International Air Lines brings snow on demand to King’s Cross station
Specialist ski airline Swiss International Air Lines (SWISS) ran a one-day experiential campaign at King’s Cross station last week, bringing a powder day to London...
Pringles runs European flights on-pack promo
Kelloggs-owned savoury snack brand Pringles is running a promotion offering consumers the chance to win £300 in free flights to European destinations every hour, by...
In promotional marketing, the devil is in the detail
Promotions are complex processes, and to get them right you must impose rigorous control on all elements of the activity, says Neil Barnes of Enable Promotional...
Cadbury give fans the chance to win a day with a Premier League ‘Legend’
Cadbury’s second phase of its partnership with the Premier League kicks off this month with a ‘Win a Legend’ promotion targeting consumers across the country....
Top tips for running compliant promotions on social media
Jan 30, 2018
Sarah Burns of Prizeology has some words of wisdom on how to run prize promotions campaigns on social media that comply with UK law and the CAP Code I love social media....