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Nestlé UK and Ireland has partnered with online streaming service NOW TV to launch a brand new on-pack promotion which will feature on some of its favourite confectionery brands including KitKat, Aero, Yorkie, Toffee Crisp and Rowntree’s Fruit Pastilles.

Nestlé offers NOW TV passes as prizes in on-pack promo

Nestlé UK and Ireland has partnered with online streaming service NOW TV to launch a brand new on-pack promotion which will feature on some of its favourite...

Molton Brown, London-based fragrance experts, is launching its new Vetiver & Grapefruit Collection with a series of eye-catching retail experiences, featuring anamorphic art to create clever optical illusions that represent the tension between the new fragrance’s contrasting notes.

Molton Brown launches new fragrance collection with 3D optical illusions

Molton Brown, London-based fragrance experts, is launching its new Vetiver & Grapefruit Collection with a series of eye-catching retail experiences, featuring...

PepsiCo brands are coming together this summer to encourage shoppers to host their own big night in with its range of snacks and beverages and get behind their favourite football team. The ‘Power of One’ campaign features an on-pack promotion offering prizes across selected formats of Walkers Tear ‘n’ Share, Walkers Stax, Doritos and Pepsi Max.

PepsiCo UK launches cross-brand ‘Summer of Football’ campaign

PepsiCo brands are coming together this summer to encourage shoppers to host their own big night in with its range of snacks and beverages and get behind their favourite...

Currys PC World is launching a summer football-themed campaign, ‘Get your TV for Free’, which offers customers a one in 20 chance of getting the money they spend on buying a TV back, up to a maximum value of £24,999.

Currys PC World ‘Get Your TV for FREE’ promotion

Currys PC World is launching a summer football-themed campaign, ‘Get your TV for Free’, which offers customers a one in 20 chance of getting the money they spend on...

Accolade Wines has announced that its Echo Falls brand will be the drinks partner of what is likely to be the summer’s hottest TV show, Love Island 2018, on ITV2, and will be offering the chance to win tickets to the live Love Island final.

Echo Falls in partnership deal with ITV2’s Love Island

Accolade Wines has announced that its Echo Falls brand will be the drinks partner of what is likely to be the summer’s hottest TV show, Love Island 2018, on ITV2, and...

Budweiser will be giving away eight million Red Light Cups – noise activated cups which light up as fans celebrate – in more than 50 countries, as part of its biggest-ever integrated campaign, celebrating its sponsorship of the FIFA World Cup 2018.

Budweiser to give away 8m light up cups as part of 2018 FIFA World Cup Campaign

Budweiser will be giving away eight million Red Light Cups – noise activated cups which light up as fans celebrate – in more than 50 countries, as part of its...

Mondelez International is launching a new on-pack promotion across its Maynards Bassetts candy bag range, offering over 1,000 music-related prizes to consumers. Running through to August 31st, the Maynards Bassetts Sweet Sounds of Summer promotion offers consumers the chance to win prizes including gig tickets, headphones and portable speakers. Mondelez says the promotion aims to tap into consumers’ fun side over the summer season, particularly appealing to 20 to 45 year olds

Maynards Bassetts hits high notes with on-pack music promotion

Mondelez International  is launching a new on-pack promotion across its Maynards Bassetts candy bag range, offering over 1,000 music-related prizes to consumers....

Cornwall will be coming to Observation Point on London’s South Bank on Monday 14th May to kick off a UK-wide roadshow for ice-cream company Kelly’s of Cornwall, offering consumers the chance to sample its range and enter a competition to win a Cornish beachside weekend break.

Kelly’s of Cornwall ‘Grand Flavour Tour’ roadshow

Cornwall will be coming to Observation Point on London’s South Bank on Monday 14th May to kick off a UK-wide roadshow for ice-cream company Kelly’s of Cornwall,...

Westons Cider is ramping up investment behind its exclusively off-trade brand, Henry Westons, with a planned marketing spend of £3.5m over the next three years, including a partnership with the Cheltenham Jazz Festival, sampling and an on-pack promotion offering consumers a chance to New Orleans plus tickets to the New Orleans Jazz Festival.

Westons launches jazz promotion as part of £3.5m marketing investment

Westons Cider is ramping up investment behind its exclusively off-trade brand, Henry Westons, with a planned marketing spend of £3.5m over the next three years,...

Coca-Cola European Partners (CCEP) has linked up with video game publisher EA and its market leading football game FIFA 18, for a massive on-pack promotion celebrating the soft drink brand’s sponsorship of the 2018 FIFA World Cup.

Coca-Cola kicks off 2018 FIFA World Cup activity with on-pack promo

Coca-Cola European Partners (CCEP) has linked up with video game publisher EA and its market leading football game FIFA 18, for a massive on-pack promotion celebrating...