Tag: opinion, POS, shopper marketing
Best in Class Global Shopper Tool Kits
By Carrie Chappell, Associate Director Haygarth. “Thank you for delivering us the most comprehensive shopper tool kit the business has ever produced. I have no doubt...
Brands need to leverage ‘owned media’ in-store
Packaging is a valuable media channel which brands should be using to communicate added-value messaging and promotions, argues Alastair Lockhart of Savvy As retailers...
Coca-Cola kicks off 2018 FIFA World Cup activity with on-pack promo
Coca-Cola European Partners (CCEP) has linked up with video game publisher EA and its market leading football game FIFA 18, for a massive on-pack promotion celebrating...
Mars Wrigley launches football themed ‘Sweetstake’ promotion
Mars Wrigley Confectionery UK is launching The Sweetstake, a new football-themed on-pack promotion offering consumers the chance to win millions of prizes including...
Creo study: PoS ’more influential’ than TV, radio, press
Eight out of 10 marketers rank Point of Sale (POS) as the most influential marketing channel for influencing shopper purchasing decisions, ahead of traditional channels...
Bosch Athlet TomTom Spark Promotion
Household appliances company Bosch is running a promotion offering a free TomTom Spark GPS fitness watch, worth £149.99, when they purchase a Bosch Athlet vacuum...
