Tag: data, data analytics, data collection, direct marketing, event, event marketing, experiential, mass participation events, pet owners, petfood, pets, sampling, shopper, shopper marketing, social media, Very Important Pooches, VIP
Nation’s dogs get VIP treatment
A new experiential marketing company, VIP (Very Important Pooches), has launched to offer brands a route to target dogs and their owners. VIP will be appearing at more...
Lily’s Kitchen donates 650,000 pet meals
British pet food company Lily’s Kitchen is donating 100 tonnes of its dog and cat food over the next three months as part of a new nationwide charity initiative,...
