Tag: celebrity endorsement, EURO 2016, event marketing, experiential, Football, Google, Hyundai, media partnerships, partnership, partnership marketing, partnerships, sponsorship, sports, sports sponsorship, YouTube
Hyundai EURO 2016 gaming experience
Hyundai Motor is launching a one-of-a-kind ‘FanDome’ football gaming experience, played out by some of YouTube’s biggest influencers in front of a live crowd, as...
Kopparberg Fruit Lager campaign
Kopparberg, the Swedish fruit cider brand, is supporting the roll-out of its new Fruit Lager product with a new heavy-weight marketing campaign including...
Mars launches #Believe campaign 2016
Mars has launched a new campaign in support of the England, Wales and Northern Ireland national football teams in advance of the Euro 2016 football tournament in France....
Discovery UK supports Conway TV show
TV channel Discovery UK is supporting its new documentary series, Sean Conway: On The Edge, with an integrated campaign including a digital hub, PR, promotions,...
Volvic Juiced launches #smallvictories
Volvic Juiced, the UK’s no.1 juicy water brand, is launching its biggest ever brand campaign and innovation launch, including media partnerships, OOH, experiential,...
Belvoir Fruit Farms ‘bee-utiful prizes’
Belvoir Fruit Farms has launched its biggest-ever on pack promotion, dubbed FreeBees, with the grand prize of a seven-night holiday for two to Saint Lucia. The FreeBees...
Dreamland appoints Brand & Deliver
Entertainment partnerships specialist Brand & Deliver has been appointed by Dreamland Margate, the UK’s oldest amusement park, to devise and manage a...
Partnership Marketing: the perfect blend
Jo Coughlin of Mediator Communications reports back on the IPM’s first ever Partnership Marketing Conference, Creating the Perfect Blend In an ever-changing marketing...
KitKat Youtube on-pack promotion
Nestlé’s KitKat brand is again teaming up with Google’s YouTube for a major promotion, with the confectionery giant producing 74 different promotional packs...
Peperami joins Angry Birds movie
Meat snack brand Peperami has linked up with the new Angry Birds movie in an on-pack prize promotion with Angry Birds merchandise and weekend trips to Barcelona as...
