Tag: AG Barr, competition, competitions, energy drinks, film partnership, film partnerships, on-pack, on-pack promotion, partnership, partnership marketing, partnerships, prize draw, prize draws, prize promotion, prize promotions, Rockstar, shopper, shopper marketing, soft drinks
Rockstar teams up with Baywatch movie
Rockstar, the energy drink brand distributed in the UK by AG Barr, is partnering with the upcoming Baywatch movie for an on-pack promotion offering shoppers the chance...
Kelloggs ‘Grown Ups Go Free’ promo 2017 launches for Easter
Kelloggs ‘Grown-ups Go Free’ Merlin promotion returns Kelloggs is re-launching its annual ‘Grown-ups Go Free’ promotion in partnership with Merlin Entertainments...
Lucozade Zero and Missguided partner for on-pack and experiential
Lucozade Zero and fashion retailer Missguided has announced a collaboration, ‘Zero To Pay’, which will be brought to life through on-pack promotion and experiential...
What If London joins IPM
The Institute of Promotional Marketing has announced that established events, brand and media partnerships company What If London has joined its network of influential...
Homepride and Emma Bridgewater team up
Homepride flour is launching an on-pack promotion offering consumers the chance to claim a range of limited edition collectibles from British pottery maker Emma...
Mars UK partners Google Play for Sweet Nights In
Mars Chocolate UK has updated its annual film-related on pack promotion through a partnership with Google Play which sees the confectionery giant offering consumers...
Cadbury Egg Hunts launch at National Trust sites
Mondelēz-owned confectionery brand Cadbury is again partnering the National Trust and National Trust for Scotland for the Cadbury’s Great British Egg Hunt campaign....
Brand & Deliver to handle Clangers partnerships
Specialist entertainment and partnership marketing agency Brand & Deliver has been appointed by international media company Coolabi Group to secure UK brand partners...
Heineken announces Rugby World Cup partnership
Brewing giant Heineken will be giving away tickets to the Rugby World Cup in Japan in 2019 as part of its latest deal with the sport’s governing body, World Rugby. The...
Can programmatic make the perfect partnership?
Apr 05, 2017
Technology is heralding a brave new world of creative partnership marketing, but we’re not just talking about Match.com for brands. A little human meddling still goes...