Tag: celebrity endorsement, company news, content marketing, cultural events, entertainment marketing, event, event marketing, experiential, industry news, IPM, media, partnership, partnership marketing, partnerships, What If London
What If London joins IPM
The Institute of Promotional Marketing has announced that established events, brand and media partnerships company What If London has joined its network of influential...
Homepride and Emma Bridgewater team up
Homepride flour is launching an on-pack promotion offering consumers the chance to claim a range of limited edition collectibles from British pottery maker Emma...
Mars UK partners Google Play for Sweet Nights In
Mars Chocolate UK has updated its annual film-related on pack promotion through a partnership with Google Play which sees the confectionery giant offering consumers...
Cadbury Egg Hunts launch at National Trust sites
Mondelēz-owned confectionery brand Cadbury is again partnering the National Trust and National Trust for Scotland for the Cadbury’s Great British Egg Hunt campaign....
Brand & Deliver to handle Clangers partnerships
Specialist entertainment and partnership marketing agency Brand & Deliver has been appointed by international media company Coolabi Group to secure UK brand partners...
Heineken announces Rugby World Cup partnership
Brewing giant Heineken will be giving away tickets to the Rugby World Cup in Japan in 2019 as part of its latest deal with the sport’s governing body, World Rugby. The...
Bisto launches new Help for Heroes promo
The Bisto frozen ready meals range has launched a new promotion which commits Kerry Foods, which makes the products under licence from Bisto brand owner Premier Foods,...
Innocent Sow & Grow school campaign 2017
Innocent drinks and not-for-profit organisation Grow It Yourself have joined forces with blogger and chef Emily Leary to launch this year’s “Sow & Grow”...
PG tips partners Red Nose Day 2017
PG tips is the official Red Nose Day partner for the 2017 charity fundraising initiative, organised by charity Comic Relief. The brand has launched a #1MillionLaughs...
Chivas Regal repeats Bang & Olufsen prize offer
Premium blended Scotch whisky brand Chivas Regal is again collaborating with high-end Danish consumer electronics company Bang & Olufsen to ‘amplify’ off-trade...
