Tag: canned food, competition, competitions, digital, food, Hasbro, Heinz, Kraft Heinz, marketing to children, marketing to families, marketing to mums, marketing to women, on-pack, on-pack promotion, on-pack promotions, partnership, partnership marketing, partnerships, Play-Doh, prize, prize draw, prize draws, prize promotion, receipt validation, shopper, shopper marketing, toys
Heinz Pasta links with Play-Doh for daily prize on pack promotion
Heinz Pasta has partnered with Play-Doh for an on-pack promotion offering the chance to win one of 50 Play-Doh “Playful Pies” Playsets every day over an eight-week...
Kellogg Merlin ‘Adults Go Free’ promotion relaunches for 2018
Kellogg’s has announced that its exclusive ‘Grown-ups Go Free’ promotion with Merlin will return from January 2018, this time increasing the voucher value by 20%....
Mando launches ‘smart’ data-driven partnerships agency, Mando-Connect
Fixed-fee company Mando has launched a new partnerships agency, Mando-Connect, which uses a data-fuelled approach to leverage a range of different data-sets to develop...
How to manage promotional partnerships and grow your audience
Partnering with another brand for a promotion can be a great way to recruit new customers, but creating a win/win scenario isn’t always easy, says Harriet Lewis of NDL...
Crabbie’s unveils Rugby Rewards on-pack promotion
Crabbie’s, the Halewood-owned ginger beer brand, is running a Rugby Rewards on-pack promotion which benefits both consumers and the amateur clubs they support. The...
Tullamore D.E.W. offers free DNA testing in global ‘Beauty of Blend’ campaign
Irish whiskey Tullamore D.E.W. is giving away DNA testing kits as part of its global Beauty of Blend marketing campaign. The idea behind ‘Beauty of Blend’ is the...
Piccolo Foods launches One for One campaign to donate 100,000 meals to struggling families
Piccolo Foods is launching a charity campaign, One for One, which aims to distribute at least 100,000 of its range of pouched organic fruit and veg purées to families...
Children want to spend more time outside finds Aldi and RSPB
An overwhelming number of children want to turn off the TV, put down their devices and spend more time outside exploring nature, a new research survey by the RSPB has...
Options free digital magazine subscriptions offer
Hot chocolate brand Options is offering consumers one month’s free membership with the online magazine app Readly, worth £7.99, in its latest on-pack promotion....
BIC partners with Mumsnet to launch nation-wide OOH campaign designed by schoolchildren
BIC, the world-renowned stationery manufacturer, has partnered with social networking platform Mumsnet to launch its latest Out-of-Home campaign for BIC KIDS, which has...
