Tag: brand loyalty, news, opinion, prize promotion, winner
The extraordinary benefit of delivering a positive prize experience
Sophie Chambers, Director at Cloud Nine Incentives, explains how a positive prize winning experience can ensure consumers brand loyalty and positive brand reputation. ...
Creating connections with consumers through product sampling
Craig Williams, Director at The Work Perk, explains how brand-to-hand activations within the office environment result in consumers reacting much more positively towards...
The Attention Economy and your business’ scarcest resource in 2019
Ceri Gravelle, Managing Director at Eventeem, shares how to market to the ‘attention scarcity’. Marketers are facing an ever-increasing scarcity when they...
What your brand can learn from Love Island Partnerships
Chris Wilson, Head of Brand Partnerships at Ingenuity, shares what brands can learn from Love Island Partnerships The UK’s largest TV show is coming to a conclusion...
Creating experiential concepts for the youth market
Ben Bestford, Director at BAM Agency Ltd, shares the secrets to creating experimental concepts that engage youth markets. Experiential marketing is broadly defined as...
The value of cinema promotions
Ian Lacey, Business Development Director at Filmology, shares his thoughts on the value of cinema lead promotions to drive sales. Everyone loves cinema! Okay, that...
Love Island – It is what it is
Brass agencies Content, PR and Media teams come together to share their thoughts on Love Island and what marketers can learn from it. Whether you love it or hate it (and...
The growing use of freelancers could be vital to the industry’s success
Pavel Shynkarenko, founder of Flime.com, shares advice on effectively managing freelancer contracts In today’s global economy, freelancers and contractors play a vital...
IPM CONNECT 2019 Round-up
Gurgina Sandhu, Social Media and Content Coordinator at the IPM, summarises their biggest thought-leadership and networking event that took place this week. On Wednesday...
Why the youth market is important to your brand?
Ben Bestford, Director at BAM Agency Ltd, shares why youth marketing is important, and how brands can appeal to younger consumers. Broadly defined as “any marketing...
