Tag: behaviour change marketing, opinion
Changing Behaviour and Boosting Campaigns
Opinion from Paulina Lang Head of Behavioural Science at Together Agency IPM Member Agency Together explain how they use the COM-B Model to help inform brand strategy...
Xpression Logistics, looking at the future of inner-city deliveries
Opinion from Jonathan Hill Cities across the country are following the lead of the Mayor of London, and ULEZ (Ultra Low Emissions Zone), by implementing their own...
Isn’t It Time We Fixed Couponing?
Opinion from Andrew Ryan, Director at Halo When John Pemberton invented Coca-Cola in 1886, not even their catchy positioning of “Delicious! Refreshing!...
Join the IPM Webinar Series: Unlocking Benefits for Members
The IPM is delighted to welcome members to take part in our brand new Webinar Series. As a member of the IPM, you now have the opportunity to share invaluable knowledge,...
Six Most Common Influencer Marketing Challenges For Brands
Opinion From Holly Eddleston: Head of Influencer Marketing at BIG little LDN. Having worked in this field for over a decade, Holly remembers when brands were trading...
Is ‘Pounds, Not Points’ Really the Way to Go?
Opinion From IncentiveSmart There are some things we can’t help but resent spending our money on. When that ‘Check Engine’ light starts glowing, or when the school...
Loyalty – What Are Your Customers Not Telling You?
Opinion from David Pearson CEO at SPARK A recent study by Emarsys, into customer loyalty in the UK, revealed that over half of UK respondents had left a brand they’d...
Marketing Trends For 2023 From TLC
We’ve all become used to the unpredictable over recent years. TLC’s marketing trends for 2023 aims to give you the best opportunity to kick start the new year-...
Monetising The Metaverse-Opinion By Together Agency
Can everyday food and drink brands turn the Metaverse into a meaningful business enterprise? At Together Agency, we’re always identifying relevant trends to keep our...
Incentives Second Only To Price In Attracting Value-seeking Consumers In The Cost-of-living Crisis
Brands who offer customer incentives can cut cost of acquisition and retention in the year ahead UK consumers say that incentives will be key to securing their loyalty...
