Tag: comment, data, data analytics, event marketing, fixed fee, opia, opinion, partnership, partnership marketing, partnerships, promotional risk management, research, risk management, sponsorship, sports, sports sponsorship
Opia names Darryl Postelnick to North American sales role
Opia, the international risk-managed sales promotions consultancy, has appointed Darryl Postelnick, former Microsoft Vice President of US Retail Sales as Sales Director...
Analytics: linking to major sporting events no longer fantasy football
Jun 13, 2018
Partnerships based on advanced sports analytics can lower costs and open up creative sales promotions opportunities around major sporting events, says Martin Bailey of...