Tag: food, on-pack, on-pack promotion, prize draw, prize promotion, shopper, shopper marketing, sound clip, win
Müller Rice launches unique sound chip campaign
Müller Rice has recently launched its latest shopper marketing campaign with ATOM Marketing. Hitting shelves today, shoppers will be in with the chance of finding...
Mug Shot banishes the January Blues with cash giveaway
This New Year sees Manchester agency Blue Chip and Symington’s spreading a little bit of joy across the nation by giving away a share of £50,000 cash inside...
Kezzler and Amcor partner with Mondelēz for personalised gifting with Toblerone
Kezzler and Amcor have partnered with Mondelēz to launch a Toblerone campaign that enables consumers to record a special video message linked to their chocolate bar and...
Cadbury ice cream launches Premier League on-pack activation
To tie in with the Cadbury sponsorship of the Premier League, creators of the Cadbury ice cream, Froneri, has launched an offer across new limited-edition packs of...
Trebor Win Small offers consumers the chance to win £5 to £50 cash prizes
Trebor, the Mondelez-owned mint brand, is offering thousands of UK consumers the chance to win between £5 and £50 in its latest on-pack prize draw, Trebor Win Small....
Coca-Cola backs cinnamon Christmas variant with Capital Jingle Bell Ball prize draw
Coca-Cola European Partners is launching a limited edition Coca-Cola zero sugar Cinnamon flavour for Christmas, and an on-pack prize draw across its entire Coca-Cola...
Pack-a-Punch
We are seeing a resurgence of on-pack offers, says Paul McGann of marketing agency Brass From movie downloads to cuddly toys, family holidays to festivals, it seems to...
Cadbury partners Royal British Legion for WW1 Dairy Milk Remembrance Bar
Cadbury is marking the centenary of the end of the First World War, which takes place on November 11th 2018, by releasing a limited edition Cadbury Dairy Milk...
Baxters announces ‘souperb’ Macmillan fundraiser
Baxters Food Group will be donating a proportion of sales from its Favourites soups to its charity partner Macmillan Cancer Support, marking the food brand’s 150th...
The golden rule of successful promotions: know your customer
Oct 18, 2018
Chris Baldwin, Director of Consumer Promotions and Loyalty at Sodexo Engage, details the keys to success when running consumer promotions. There are hundreds of...