Tag: alcohol, cider, competition, competitions, digital, Heineken, integrated campaign, integrated campaigns, integrated marketing, on-pack, on-pack promotion, OOH, partnerships, prize draw, prize draws, prize promotion, prize promotions, radio, Rio 2016 Olympic and Paralympic Games, social, social media, sponsorship, sports, sports sponsorship, Strongbow, Team GB, television, VOD
Strongbow ‘Let’s Own It’ campaign
Strongbow – the UK’s number one cider brand – has launched a multi-million pound campaign as part of its exclusive sponsorship of Team GB ahead of Rio 2016,...
Gum on the road with Wrigley
Wrigley is giving away an innovative new in-car gum holder with bottles of its Extra and Airwaves chewing gum brands. After identifying in-car consumption as a clear...
Hive secures investment for expansion
Marketing technology company Hive, which creates smart packaging for major FMCG brands, has secured £2.5m in funds from private equity firm Encore Capital. Hive...
PizzaExpress, wuaki.tv launch Film Club
PizzaExpress is launching a brand new campaign called PizzaExpress Film Club, an on-pack led promotion running on one million pizza boxes exclusively in Sainsbury’s,...
Cadbury ‘Wini Eggs’ for ParalympicsGB
Mondelez is partnering ParalympicsGB with an instant-win promotion on its Cadbury Mini Eggs offering 10 five night family trips to Rio. Consumers who buy a special 90g...
Carling celebrates 2016 football summer
Molson Coors, one of the UK’s biggest brewers, has revealed Carling’s promotional plans in the lead up to 2016’s ‘summer of football’, centred around the Euro...
The IPM COGS Awards 2016 opens!
The IPM has launched The COGS Awards 2016, the recognition programme for service partners, and is encouraging members and non-members alike from service sectors such as...
Kinder Bueno ‘Win a Bit of Different’
Kinder is offering purchasers the chance to ‘Win a Bit of Different’ in its latest on-pack promotion for its Kinder Bueno brand, with up to 30,000 £100 Virgin...
Müller Team GB gold medal promo
Müller Yogurt & Desserts, Britain’s leading yogurt and chilled dairy pudding manufacturer, is celebrating its dual partnerships with Team GB and Team Ireland with...
Belvoir Fruit Farms ‘bee-utiful prizes’
Belvoir Fruit Farms has launched its biggest-ever on pack promotion, dubbed FreeBees, with the grand prize of a seven-night holiday for two to Saint Lucia. The FreeBees...
