Tag: cinema, food, free promotion, health and wellbeing, IPM, IPM Awards, loyalty, on-pack, on-pack promotion, on-pack promotions, retail, shopper, shopper marketing, TLC, TLC Marketing
NaturZ Foods offers customers a free cinema voucher on purchase
NaturZ Foods, which has been supplying independent stores with pulses, spices and rice since 2011, has launched a cinema ticket promotional reward campaign designed to...
Ten Feet Tall creates ‘Great Sporting Moments’ for Greene King IPA
Greene King, the official beer sponsor of English cricket and grass-roots rugby, is hosting a major sports-themed nationwide on-pack promotion, created and implemented...
Lucozade Zero and Missguided ‘#Zero To Pay’ returns
Lucozade Zero has been rerunning its highly successful ‘Zero to Pay’ partnership with Missguided.co.uk, which first appeared in spring this year. The latest version...
Marigold launches new ‘Try Me Free’ campaign
Iconic cleaning brand Marigold, which this year celebrates its 70th anniversary, launched a new nationwide ‘Try Me Free’ campaign from September 1st, 2017. The...
TWE targets Male Millennials with “The Banished” red wine and AR app
Treasury Wine Estates (TWE) has unveiled the latest product in its Male Millennial wine range, “The Banished”, and added an Augmented Reality app for its 19 Crimes...
Heinz Yellow Mustard offers UK NFL fans Super Bowl trip chance
Heinz Yellow Mustard is marking its partnership as the new Official Mustard sponsor of the NFL in the UK with an integrated campaign which includes a competition to win...
Carling prize promo offers the chance to take home the Premier League trophy
Carling has launched a new on-pack promotion giving consumers the chance to win an array of Premier League prizes, including the trophy itself. Working in partnership...
Carabao launches ‘Carabao Cup’ promotion to mark EFL sponsorship deal
Energy drink Carabao has launched an on-pack promotion to celebrate its three-year deal with the English Football League, which sees the Thai brand getting naming rights...
Walkers ‘Choose Me or Lose Me’ flavour campaign
Walkers has launched yet another flavour campaign, this time pitting three UK flavours against three from around the world, with consumers being asked to vote to swap...
How to find the right promotional mechanic for your campaign
Sep 05, 2017
No matter what new technological invention or innovation in promotion you choose, the challenge of standing out in a crowded marketplace remains, says Chris Baldwin of...