Tag: AG Barr, bottled water, British Athletics, celebrity endorsement, event marketing, industry news, on-pack, on-pack promotion, partnership, partnership marketing, partnerships, sampling, shopper, shopper marketing, social media, soft drinks, sponsorship, sports, sports sponsorship, Strathmore, water
Strathmore adds runner Laura Muir to brand ambassador roster
Strathmore bottled water has signed Team GB athlete and last year’s European Indoor 1500m and 3000m champion, Laura Muir, as one of its brand ambassadors. As the...
McCoy’s ‘Win Gold’ £10,000 prize promo returns
Snack brand McCoy’s has relaunched its ‘Win Gold’ campaign for 2018, offering a prize of £10,000 to shoppers who find one of five gold crisps hidden in packets of...
Batchelors Peas backs Betfred Super League link with Canada trip promo
The UK’s best-selling canned peas brand, Batchelors Peas, has partnered with Betfred Super League rugby for the third year running. The Betfred Super League is the...
Stella Artois x Water.org announces Off Trade activity to help end global water crisis
Stella Artois, AB InBev’s premium beer brand, has announced a new UK promotional campaign as part of its global partnership with Water.org, aimed at helping give...
Cadbury launches Creme Egg Camp experience
Cadbury is launching Creme Egg Camp, an “immersive haven” for Cadbury Creme Egg lovers. The camp will be open for five weeks from January 19th 2018 in Old Street,...
Cadbury partners Sony for Peter Rabbit film release
Cadbury is partnering the new live action/CGI movie, Peter Rabbit – launching in the UK on March 16th – for an on-pack promotion which will offer five families the...
Time to shine – IPM Awards 2018 entry opens!
The Institute of Promotional Marketing (IPM) has officially launched The IPM Awards 2018 Call for Entries, with an updated categories list aimed at showcasing and...
Cadbury give fans the chance to win a day with a Premier League ‘Legend’
Cadbury’s second phase of its partnership with the Premier League kicks off this month with a ‘Win a Legend’ promotion targeting consumers across the country....
Cadbury Fingers Premier League ‘goalie’ on-pack promotion
Cadbury’s Premier League football partnership is moving into biscuits with the launch this month (January 2018) of an on-pack promotion for Cadbury Fingers – Finders...
In promotional marketing, the devil is in the detail
Jan 19, 2018
Promotions are complex processes, and to get them right you must impose rigorous control on all elements of the activity, says Neil Barnes of Enable Promotional...