Tag: apps, barcodes, behaviour change marketing, Change4Life, diet, digital, drink, food, government, health and wellbeing, healthy eating, HFSS, High Fat Salt Sugar, marketing to children, marketing to families, mobile, obesity, online, online advertising, Out of Home, outdoor, PHE, public education campaigns, Public Health England, soft drinks, television, TV, TV advertising
Change4Life barcode scanning app targets pre-school sugar
The latest Change4Life campaign, backed up a by a free app which scans product barcodes and compares ingredients, aims to educate families about the significant amount...
CAP Code launches consultation
The Institute of Promotional Marketing (IPM) has welcomed plans from the Committee of Advertising Practice (CAP) to tighten up the rules surrounding the advertising and...
IPM upholds right to self-regulate
Following this morning’s Select Committee statement regarding urgent action to be taken to reduce national obesity rates, the IPM has been working closely with other...
